The Sensation


Luxury / Professional / Personalization
Scientific Haircare
OLAPLEX built a huge following among professional stylists and consumers with products that repair hair from the inside out.
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What makes
them a
fan favorite

OLAPLEX regularly features customer photos and videos on their social channels and website

The brand is devoted to developing and maintaining sustainable products with environmental benefits

With celeb stylists as ambassadors, OLAPLEX boasts a high level of trust for customers

#fanfave product

No. 3 Hair Protector
Why They It

"I love ALL of the OLAPLEX products but this is the one I can’t live without! It is the absolute best! It smooths my hair, eliminates frizz, and repairs the breakage. I would recommend this product to anyone wanting healthier hair."

Oralia L. | Verified buyer
hair care review

Olaplex's amazing
Customer Experiences

Customer Education

OLAPLEX offers an interactive Hair Diagnostic tool on its website to help customers choose the right products to address their hair concerns.

High Value Referrals

OLAPLEX customers who refer a friend get a free bottle of shampoo when they make their first purchase.

All About Olaplex

A new class of hair care builds a fanbase with groundbreaking products

OLAPLEX was started in a California garage, and since 2014, it has grown to include millions of fans worldwide. Today, OLAPLEX is one of the world’s largest independent hair care brands with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building."

OLAPLEX uses proven technology to noticeably repair hair that’s been damaged by heat, chemicals, and more. Their products can be found at professional salons, prestige retailers, and eCommerce channels around the world. Celebrity colorists like Tracey Cunningham, Chad Kenyon, Bianca Hillier, Justin Anderson, and Guy Tang proudly represent OLAPLEX as Brand Ambassadors.

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