The Disruptor

Revolution Beauty

Makeup / Diversity / Influencers
Affordable Cosmetics
With affordable, high-quality products, Revolution Beauty is a brand that celebrates all types of beauty.
Powered By
Visual UGC
salesforce commerce cloud logo astound logo
Background for Rev Beauty video

What makes
them a
fan favorite

Revolution believes that every definition of beauty deserves to be celebrated

The brand’s social campaign spotlighting mental health charities, resources, self-love, and advice

Revolution offers high-quality products at drugstore prices

#fanfave product

Makeup Revolution Conceal & Define Concealer
Why They It

"This is the only concealer I have ever repurchased. It's a great medium-full coverage concealer that can be built up without becoming cakey. Love the shade range as I normally struggle to find light, cool shades that don't oxidise."

Miss C. | Verified buyer
Revolution Beauty reviewer

Revolution Beauty's amazing
Customer Experiences

Building Loyalty

Rev Rewards, Revolution’s loyalty program, offers customers 1 point for every € spent, and as customers collect more points, they become eligible for higher tiers with more perks.

Referral Campaign

As part of their fun collaboration with the TV show Friends, Revolution is offering a referral bonus for customers (plus some co-branded, exclusive products).

All About Revolution Beauty

A cosmetics brand built on accessibility and inclusivity

Revolution Beauty believes professional makeup should be affordable and accessible for all. In an industry where outdated norms have only just begun to be challenged, Revolution Beauty has been breaking down these rules and standing for inclusivity since the day it was born.

The brand was founded in 2014 as Makeup Revolution by Adam Minto and Tom Allsworth. Their Fast Beauty concept includes weekly product launches and is rooted in the founders’ passion for bringing the latest trends and innovations to market quickly, at attractive prices. The brand is known for building consumer feedback into product development and shunning unrealistic models in favor of real people. The products are always PETA-certified cruelty free and are 76% vegan, and growing.

Interested in Yotpo?
Schedule a call with one of our eCommerce experts to learn more.
We sent your information to our team,
and they'll reach out in no time!
Yotpo customers logosYotpo customers logosYotpo customers logos
Laura Doonin, Commercial Director recommendation on yotpo

“Yotpo is a fundamental part of our recommended tech stack.”

Shopify plus logo Laura Doonin, Commercial Director
Yotpo customers logosYotpo customers logosYotpo customers logos