The botanist


Sustainable / Cruelty-free / Botanicals
Natural Skincare
Naturium offers high-performance, plant-powered skincare that is clinically-effective, skin compatible, and affordable.
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What makes
them a
fan favorite

Naturium is committed to ethically sourced ingredients and earth-friendly packaging

The brand's high-quality products are sold at an accessible and competitive price point

A percentage of each sale goes to One Tree Planted, a charity to help global reforestation efforts

#fanfave product

Niacinamide Serum 12% Plus Zinc 2%
Why They It

"I have only been using this product for two weeks and I already notice some of my acne scars and hyperpigmentation fading. It's been a few months in my journey to clear skin and so far, I know this product has made great contributions! Thanks Naturium!"

Sherese S. | Verified buyer
naturium gel

Naturium's amazing
Customer Experiences

Product Education

Naturium provides tons of helpful product information on their product pages, like this “Notes from the lab” feature.

Video Content

Beauty influencer Susan Yara frequently uploads helpful videos about Naturium products on her YouTube channel, like Q&As.

All About Naturium

A beauty influencer creates affordable clean skincare

Naturium was founded by YouTube beauty influencer Susan Yara, whose Mixed Makeup channel has more than 1.3 million subscribers. The brand launched in the summer of 2020, and quickly achieved cult status due to its high-quality, budget-friendly products.

Naturium unlocks the full benefits of natural botanicals and powerful actives with innovative technology, formulating highly effective, biocompatible skincare formulas. The brand is committed to only using ingredients that either directly benefit the skin’s health, or support the integrity and effectiveness of the product formulations. The result is a series of products that are optimized to work with the physiological processes of the skin. They’re also cruelty-free, paraben-free, and vegan-friendly.

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