The Leader


Inclusivity / Intimates / Community
Adaptive Bras
Bringing confidence, comfort, and community to empower and amplify disabled voices, create a safe space, and shape an inclusive future.
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woman in wheelchair illustration

What makes
them a
fan favorite

Their imagery features real women with disabilities, making the brand relatable and accessible

Described as an “inclusive sisterhood,” Intimately offers customers a safe space online

Content written by women with disabilities, for women with disabilities

#fanfave product

Elba Essential Bra
Why They It

"I have been searching for years to find a bra that is both comfortable and easy to put on. These bras are everything I have been looking for, easy for dressing and also extremely comfortable even on high pain days."

Brooke | Verified buyer
Intimately review

Intimately's amazing
Customer Experiences

Community Newsletter

Intimately is all about community, and they use their newsletter to showcase real women with real disabilities and empower their customers.

Shopper Education

Intimately’s Sizing Guide goes beyond a typical bra guide with measuring instructions and different options for fit.

All About Intimately

A passion to provide adaptive lingerie that actually looks good

Emma Butler became aware of adaptive apparel through her mom who was diagnosed with Fibromyalgia when Emma was 12. She saw how her mom changed after her diagnosis and the effects of chronic pain. When Emma started Brown University she met students with chronic illnesses and other disabilities and decided to do more research on how disabilities and chronic pain affect how women get dressed.

Butler could not easily find any underwear online that was both functional for women with disabilities but also fashionable. She decided to dig deep and find small mom and pop brands that sell underwear and bras that fit the needs of women with disabilities. Today, Intimately is a marketplace that sells adaptive lingerie from Dear Kate, SlickChicks, Elba London, and Wings Intimates.

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