Your Brand as a Destination

JUSTIN HUGHES Chief Product Officer, M.M.LaFleur
ARIANE GOLDMAN Founder and CEO, Hatch
RICH FULOP Founder & CEO, Brooklinen

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Greg Sterling, Contributing Editor, Search Engine Land, leads this panel discussion on the creative ways and inventive means that turn businesses into repeat customer destinations.

Key Takeaways

  • Go to any length to right bad customer experiences (“even if it means delivering products by Uber to make it in time for Christmas.”)
  • Be authentic with your customers — “Show that you know what they’re going through — you’re not just selling stuff.”
  • Think of your brand as a person: be the person other people want to be around.

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