Growth Operators

RYAN BABENZIEN CEO, Greats
DAVE CHO Co-founder, Soko Glam
RACHEL COHEN Co-Founder & Co-CEO, Snowe

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Modern Retail Reporter Anna Hensel leads a panel discussion, which offers a unique, behind-the-scenes perspective about the stages of growth for D2C brands.

Key Takeaways

  • Building a brand takes time, and must be based on more than just having a great product. You need a defined brand identity if you’re going to connect with customers. 
  • When starting out, test many different channels and methods to see what resonates with your audience — don’t go all-in right out of the gate.  
  • Don’t be afraid to make an unpopular decision if it’s the right decision for your brand.

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