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Shopify and the Shopping Zeitgeist

LOREN PADELFORD VP & GM, Shopify Plus

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Tomer Tagrin, Co-founder and CEO of Yotpo, and Padelford discuss the technology that is helping pave the way for the rise of disruptive brands.

Key Takeaways

You don’t need a massive amount of VC to start something up. Focus instead on building something that will engage customers from the get-go.
People love stories, and as a result, people love brands. Lean into the story because that’s what matters to your customers.
Don’t stick your head in the sand when it comes to Amazon. Figure out how to use them to your advantage.

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