Shopify and the Shopping Zeitgeist


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Tomer Tagrin, Co-founder and CEO of Yotpo, and Padelford discuss the technology that is helping pave the way for the rise of disruptive brands.

Key Takeaways

  • You don’t need a massive amount of VC to start something up. Focus instead on building something that will engage customers from the get-go.
  • People love stories, and as a result, people love brands. Lean into the story because that’s what matters to your customers.
  • Don’t stick your head in the sand when it comes to Amazon. Figure out how to use them to your advantage.

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