The Love Club With Lo Bosworth | Yotpo Live | D2C Marketing Lessons

The Love Club With Lo Bosworth

LO BOSWORTH Founder, Love Wellness

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Lindsay Silberman, Lifestyle Blogger and Contributing Editor at Town & Country, sits with Bosworth to discuss how Love Wellness built The Love Club.

Key Takeaways

  • A D2C brand can spark a conversation: give your customers an online forum in which to share thoughts, feelings, experiences, and more.
  • Rather than using social media, build a platform on your website for customers to share their stories, to keep them interacting with your brand and products.
  • Tell your brand story in a clear and straightforward way — “It can be 10 sentences and boom, you understand.”
  • Read the full transcript here

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