Away Is Ready for Take-Off

SELENA KALVARIA SVP Brand, Away

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CNBC Retail Reporter Lauren Thomas and Kalvaria explore what defines the Away brand, the difference between brand and branding, and what’s next for Away.

Key Takeaways

  • Work on developing great branding (great design, a nice logo, etc) — and a great brand (your company’s central mission and how that connects to your community.)
  • Be more than just what you sell — “We’ve never been a luggage brand. We’ve always been a travel brand.”
  • Drive loyalty through emotional connections with customers. Treat them as partners, and make changes based on community feedback.

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