Away Is Ready for Take-Off

SELENA KALVARIA SVP Brand, Away

copy link

CNBC Retail Reporter Lauren Thomas and Kalvaria explore what defines the Away brand, the difference between brand and branding, and what’s next for Away.

Key Takeaways

  • Work on developing great branding (great design, a nice logo, etc) — and a great brand (your company’s central mission and how that connects to your community.)
  • Be more than just what you sell — “We’ve never been a luggage brand. We’ve always been a travel brand.”
  • Drive loyalty through emotional connections with customers. Treat them as partners, and make changes based on community feedback.

You May Also Like

No time to watch now? Get weekly video and podcast lessons straight to your inbox.