Verishop and the Joy of Shopping | Yotpo Live | D2C Marketing Lessons

Verishop and the Joy of Shopping

IMRAN KHAN Co-founder & CEO, Verishop

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Inc. Senior Writer Christine Lagorio-Chafkin, talks to Khan about Verishop’s roadmap for marrying eCommerce convenience with five-star brands and their communities.

Key Takeaways

  • Invest in people — “If you cannot retain your top talent, you will not have a company.”
  • When using influencers to help market your products, choose true experts in your industry to build trust and authenticity.
  • Prioritize on-site discovery. It doesn’t matter how great your products are if you’re not making it as easy as possible for customers to find them.

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