A Worldwide MVMT

JAKE KASSAN President & Co-founder, MVMT

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Forbes Reporter Marty Swant talks to Kassan about everything from tech to talent to the territories he’s eyeing in MVMT’s most exciting chapter yet.

Key Takeaways

  • Constant innovation is necessary to succeed in this industry — “If you feel like you have an answer because it worked once, that’s a bad attitude.”
  • Be an early adapter in less saturated spaces (i.e. investing in newer platforms, like Twitch, rather than going all-in on Facebook, Snapchat, etc.)
  • Authenticity resonates with consumers — “We’ll spend thousands of dollars on a highly produced Instagram story … then we have someone in the office dunking a coconut and breaking a glass window and that somehow beats everything else.”

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