The Lowdown From D2C VCs

ANDREA HIPPEAU Lerer Hippeau

MAGDALENA KALA Bain Capital

JULIAN STEINBERG Alliance Consumer Growth

TOM SEO Clearbanc

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Raj Nijjer, VP Marketing, Yotpo, leads this panel on what matters to investors when it comes to investing in D2C brands, the case for and against raising VC, and more.

Key Takeaways

  • As important as it is to have an incredible product and brand, don’t skimp on building a team that can go the distance — “For us, it’s all about investing in really great people.”
  • Make your story as compelling as possible: that’s what will stay with potential investors long after your pitch is over.
  • Show that your brand has staying power by laying the infrastructure for long-term growth, rather than adapting a “growth at any expense” mentality.

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