Embody Your Brand With Thinx

MARIA MOLLAND CEO, Thinx

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CNBC Retail Reporter Lauren Thomas and Molland look at the organizational DNA that’s allowed Thinx to start conversations and create products at scale.

Key Takeaways

  • As a D2C brand, you can use wholesale retail to build immediate trust in your product — “We use it in a lot of our marketing: As seen in Nordstrom.”
  • Be confident in your technology and what your brand stands for before branching out into many different categories.
  • Use Amazon to introduce consumers to your brand by strategically selecting what you choose to sell on the platform.

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