Go Back Quickstart Guide to Loyalty

6 Effective Loyalty Programs in Action

Throughout this guide, we explained the most important considerations for building a great loyalty program. This lesson will show examples of loyalty programs throughout the eCommerce industry and explain why they're successful.

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Different loyalty programs
Go Back Quickstart Guide to Loyalty
The Shift from Acquisition to Retention It’s Easier Than You Think to Get Started With Loyalty 10 Benefits of Loyalty Programs
How to Know What Kind of Loyalty Program Is Right for You Which Types of Rewards Are Right for Your Loyalty Program? How to Name Your VIP Membership Levels
Loyalty Programs for Fashion Brands Loyalty Programs for Beauty Brands Loyalty Programs for Home Brands
6 Effective Loyalty Programs in Action
Loyalty & Email Loyalty & Customer Help Desk Loyalty & Point-of-Sale

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There are many brands out there that have managed to build effective, business-driving loyalty programs that enable customers to receive value beyond products. Here are a few examples to help inspire you as you build out your own program.

TomboyX

Category: Fashion

Ethical underwear brand TomboyX offers customers the chance to join TomboyX Rewards, a tiered, points-based loyalty program that allows members to earn and redeem points in several ways.

Why it works:

  • Clever messaging: The three VIP tiers — Resister, Normbreaker, and Disrupter — tie into the rebel vibe of the brand.
  • Multiple ways to earn points: Customers earn points for program sign-ups and purchases, but they can also earn points on their birthday, when they follow TomboyX on social, and by leaving reviews.
  • Points for donation: TomboyX is boosting brand affinity by offering points for donations to a cause.

Girlfriend Collective

Category: Fashion

Sustainable activewear brand Girlfriend Collective’s aptly named loyalty program The Collective allows members to earn rewards not just for shopping but also for making the world a better place.

Why it works:

  • On-brand messaging: Girlfriend Collective is a green brand, so it’s fitting that their tiers are named after shades of green — Mint, Jade, and Sage.
  • Rewards for aligning with the brand mission: Members can earn points by posting a picture of themselves wearing Girlfriend items and doing good by the Earth — planting trees, participating in a beach clean-up — with the hashtag #GoodJobGF.
  • Exclusivity: Members can cash in points for exclusive discounts, free shipping, and early access to new products.

Moroccanoil

Category: Beauty

Cult-favorite haircare brand Moroccanoil’s Beauty Circle is a robust, flexible program that offers members tons of value for joining and becoming a repeat customer.

Why it works:

  • Perks: As you move through the tiers, the perks get better, and at the highest level, members get access to exclusive events, free samples with every order, and one-on-one consultations with a stylist.
  • Flexibility: Points can be redeemed for products or cash at checkout.
  • Referrals: Moroccanoil’s Give $10, Get $10 program helps acquire new customers while incentivizing both the referrer and the new customer.

Soko Glam

Category: Beauty

The Soko Rewards program is built to be multifaceted and appealing to customers with various spending habits. Entry-level users earn points for every purchase which can be redeemed through their custom designed rewards page or directly at checkout.

Why it works:

  • Exclusivity: By offering limited edition products that can only be purchased with points by VIP customers, Soko Glam creates a unique “VIP-only” experience that generates more value from their top-performing customers.
  • Progressive rewards: Soko Glam does this through a VIP tiers system that offers incremental value to shoppers who get more and more involved in their loyalty & referrals program.
  • On-brand look: The custom-designed rewards page both complements Soko Glam’s branding and focuses on its goal of creating more repeat purchasers by beautifully showcasing their VIP perks.

Brooklinen

Category: Home

Luxury bedding brand Brooklinen’s Comfort Crew Rewards program gives members the chance to earn points for every dollar spent, get free shipping, and gain exclusive access to events, sales and more.

Why it works:

  • Redemption options: Brooklinen’s rewards redemption includes three options: a discount, a product, or a donation to Habitat for Humanity. This gives customers an easy way to navigate redemption and a way to donate to a cause.
  • Progressive rewards: The higher your tier, the more points you get for leaving a review. This encourages the brand’s best customers to write quality reviews.
  • Referrals: Members who refer a friend get 1,000 Comfort Crew points, and the friend gets $25 off their first purchase.

Ruggable

Category: Home

Washable rug brand Ruggable’s Spill Club offers members birthday gifts, early access to limited edition collections, free shipping, and more.

Why it works:

  • Simplicity: The program and messaging are straightforward, with 1 Spill Point per dollar spent, which can be redeemed for cash savings.
  • SMS option: You can earn extra points when signing up for SMS marketing.
  • Perks: Members get access to member-only sales, free shipping, early access to new arrivals, and annual gifts.

Check out more loyalty program examples here. To learn more about Yotpo Loyalty & Referrals, request a demo.