Customer Retention

Loyalty Program Examples

For eCommerce brands, building loyalty is the secret weapon to lasting success. Looking for inspiration on how to maximize revenue with your loyalty program? Check out these successful loyalty program examples from top brands.

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Thrive Reaches More Like-Minded Shoppers Rewards for Referrals

To incentivize customers to share with friends & family, this mission-driven beauty brand offers rewards for more than just purchases.

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Sand Cloud Engages Between Purchases Points for Engagement

Brands with a smaller product range can stay top-of-mind between purchases with action-based campaigns that reward social media engagement.

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Figs Excites Customers With VIP Experiences Tiered VIP Program

Medical apparel brand Figs drives continued engagement in a niche market with a VIP Tier program that offers exclusive perks for members.

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ThirdLove Builds CLTV With High-Value Benefits Non-Discount Rewards

Popular lingerie brand ThirdLove re-engages shoppers after their first purchase with high-value, non-discount perks that drive incremental value.

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Soko Glam Increases AOV With Recommendations Curated Perks for VIPs

Soko Glam offers exclusive rewards for members only, like skincare consultations and curated recommendations, to drive value from top-performing customers.

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BCP Builds Loyalty on Social Social-Driven Rewards

Reseller brands, like Best Choice Products, drive multi-brand awareness and build customer connections through engagements on social media.

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Lauren James Increases Repeat Purchases Points-for-Purchase

For a brand with a wide range of products at relatively high price points, a points-for-purchase program drives incremental value with every order.

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MVMT Builds a Viral Lifestyle Brand Points for Referrals

Luxury accessories brand MVMT aligns referrals with their loyalty program and builds LTV with referrals that are easy for customers to share — encouraging them to make more repeat purchases.

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Loyalty Blueprint:

A Practical Playbook for Building the Right Program

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