Go Back Quickstart Guide to Loyalty

It’s Easier Than You Think to Get Started With Loyalty

Marketer-friendly loyalty programs are agile, easy to use, and on-brand. Plus, they’re effective.

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Often, brands think it's complicated to launch a loyalty program, or it will take a long time to do so — but that simply is not true. Here’s what makes loyalty easier than you think.

Customizable solutions for loyalty programs

Many brands think that there are only two options for building a loyalty program: an out-of-the-box solution that doesn’t feel like a true brand asset or a custom-built feature that requires ample time, money, and resources. But that perception couldn’t be further from the truth.

With the right tech partner, building a customized loyalty program is fast and easy. Marketer-friendly solutions enable brands to get an engaging program up and running quickly. You won’t have to choose between speed to launch or customizability — you can have both, along with ongoing strategy optimization, without devoting tons of resources to program management.

Benefits of opting for a marketer-friendly loyalty program

Loyalty should evolve with your customers and brand, meaning that your solution needs to be agile and customizable. Whether you’re implementing a full rebrand, launching a holiday campaign, or running a double points offer over the weekend, your loyalty program needs to sync seamlessly with your next steps.



Loyalty programs fail all too often because they just can’t keep up with the rest of your marketing efforts.

Here are some of the advantages of using a marketer-friendly solution for loyalty:

No need for web development

With a customizable, module-based solution, you can save on development time and resources while still launching an on-brand program — no coding required. The most innovative solutions even allow campaign scheduling with automatic on-off controls.

Agility is built-in

Want to make changes to your program on the fly, test new strategies, or launch timely campaigns? You can iterate your program whenever you want or run agile campaigns, like weekend double reward points, one-day access, or holiday campaigns for loyalty members, with the click of a button.

No website redesign

You won’t need to overhaul your website to include a loyalty program — you can simply add modules onto a page and use your existing marketing channels to drive traffic to your targets.

Loyalty program solutions for small teams

While any eCommerce team can benefit from a smart, customizable loyalty program, these solutions are especially crucial for small teams with a lot on their collective plate. Marketer-friendly solutions are easy to implement, maintain, and troubleshoot. Plus, dedicated CSMs can walk you through setup and offer guidance as needed.

When choosing a loyalty program solution, make sure it offers the flexibility, support, and integrations you need. Also, refine your program KPIs and ensure that there’s a robust analytics solution included to measure customer trends.

With an agile loyalty solution, you can design, deploy, and start reaping the benefits right away while you fine-tune it. Yotpo Loyalty & Referrals offers brands an easy solution for getting a loyalty program up and running quickly, with tailored rewards campaigns, VIP programs, powerful segmentation, and marketing automation integrations.

Need more convincing about loyalty programs? Read the next lesson to learn 10 benefits of customer loyalty.

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