Corra Helps Jomashop Reach a New Generation of Customers
Jomashop brought Corra in to do a full redesign of their website to better appeal to millennial shoppers – from rebranding to custom design, to mobile-first strategy and personalization. For a luxury watch and jewelry brand, authentic customer content was crucial for building trust and reassurance when making a purchase. In particular, incorporating more visual UGC from customers’ social media accounts was identified as a key tactic that aligned with their overarching strategy.
Knowing the importance of social proof, Corra incorporated Yotpo’s solutions for Reviews and Visual Marketing into their overhaul of Jomashop’s site – to great effect. Since adding Yotpo, they saw conversion rates grow almost 10% on items with reviews. The rich UGC content also helped lighten the load for Jomashop’s customer service team.
Jomashop offers a massive selection of luxury goods, including watches, pens, handbags, fashion accessories, and more, providing customers with a combination of price, selection, and service.