Astound Leads Revolution Beauty’s Digital Transformation
With their holistic approach to digital commerce, Astound Commerce supported Revolution Beauty in their complete digital business transformation, including bringing all their trade and operation processes in-house. Astound ensured success for the beauty brand with new processes for product set up, sale management, and content management.
Revolution Beauty is built on a foundation of strong social community and UGC. Astound Commerce crafted their strategy around these key concepts, introducing Yotpo solutions for Reviews and Loyalty as crucial components to drive customer engagement and retention. In particular, Yotpo’s VMS solution played a key role in personalizing the brand for customers, ensuring that Revolution Beauty maximizes every interaction with authentic customer photos.
Revolution Beauty challenges the norms of the beauty industry by standing for inclusivity, with the goal of making professional makeup affordable and accessible for all.