Image Credit: Yotpo Studio

Up to 29% more checkouts

Yotpo data shows that 77% of shoppers prefer customer photos of products over professional ones.

Social proof from authentic customer photos establishes trust for hesitant online shoppers.

Photos showing real experiences convey the range of uses a product has that don’t come across in brand-produced photos.

When shoppers see authentic customer photos from Instagram or from reviews, they see how others actually use the product and how it makes them feel.

Shoppers are 137% more likely to buy a product if they see customer photos of it. With Yotpo, it’s easy to give them that experience:

  • Curate photos from Instagram of your customers using the products
  • Combine them with customer photos that were uploaded with reviews of the same product
  • Publish the customer photos in a carousel on the product page for shoppers to interact with and get an idea of how past buyers enjoy the product
Real Example
Fitness supplement company Campus Protein A/B tested the impact of adding customer photos to one of their highest converting product pages. All the photos were either curated from Instagram using their hashtag #TeamCP or uploaded by customers with their reviews. Campus Protein saw a 29% increase in the amount of customers who went from the product page to checkout when they added customer photos to their Fuel supplement product page.
Interested in Yotpo?
Schedule a call with one of our eCommerce experts to learn more.
We sent your information to our team,
and they'll reach out in no time!
Yotpo customers logosYotpo customers logosYotpo customers logos
Laura Doonin, Commercial Director recommendation on yotpo

“Yotpo is a fundamental part of our recommended tech stack.”

Shopify plus logo Laura Doonin, Commercial Director
Yotpo customers logosYotpo customers logosYotpo customers logos