February 22, 2016 | Shares:

New Feature: User-Generated Photos
5 min.

We have a huge announcement: You can now collect user-generated photos and step into visual marketing.

Now you can collect and showcase User-Generated Photos on-site. This feature is available on select Yotpo packages.


Why visual marketing?

We ran a survey of 1000 eCommerce shoppers and 77% said that authentic photos from customers affect their purchase decisions more than professional photos from stores do.

And in another survey we ran, 40% said rich user-generated content (photos or videos) would most likely affect purchase decisions.

Photos from customers decrease buyer hesitation and increase conversion rates. When shoppers see others using a product, they can connect on a personal level and see themselves using the product.

The feature is also mobile-first – it is extremely easy to leave visual reviews from any smartphone (check out the video above) – which will propel your brand experience further into the mobile generation.

Mobile Visual Commerce

This feature is just one part of our Visual Marketing Suite — a set of tools we’ll announce in upcoming months. You’ll get a ton of new tools to improve your marketing and incorporate user-generated visuals to increase your sales.

How can it work best for you?

When you enable the feature, you should change the content of your Mail After Purchase review request to let your reviewers know that they can attach up to three photos to their review!

You can encourage reviewers to get creative and really showcase your products in compelling ways. For example, if you’re selling clothing you can encourage them to take a selfie in their new outfit. And if you’re selling kitchen equipment or DIY projects, ask for pictures of the final product.

The only limitation is your imagination (or your customers’). And best of all, you can repurpose the photos as your choose!

A user-generated gallery can also be displayed through our new feature, the Photos Carousel.

How can your customers post photos to your site?

After your customers purchase one of your products, they’ll get a review request email (for existing users, it’s the exact same one as before).

After they submit a review, they are taken to a second step where they can upload up to three photos.

On desktop it’s drag-and-drop and on mobile customers can choose from their image gallery or take a photo with their device. Here are the instructions to enable the feature.

This feature is available on our Visual Marketing package. If you want to sign up for either of those in order to use User-Generated Photos, fill out the form below:

Doug Baltman
Doug Baltman, Product Marketing @ Yotpo
When Doug's out of the office, he's riding around Tel Aviv on his bike, looking for anything out of the ordinary.
  • Desden

    How much more are these upgrades? It would be SOO nice if you could offer this with the plan we’re already on!

    • Doug Baltman

      It’s on our Powerhouse + package. Check out our pricing page for all the details.

  • Great insight and feature. Thanks Doug.

    • Doug Baltman

      Thanks Dan!

  • Barry

    $700 a month? Are you insane? Don’t you have a board to report to? Are you encrusting this feature in diamonds?

    • Doug Baltman

      Thanks for the comment. We do appreciate the feedback.

      I totally understand your frustration with the pricing. I think though if you look at similar products, you’ll find that we offer competitive prices for very advanced software.

  • Phreak

    If there is one thing on the internet at the moment that is ripe for “disruption” it’s YotPo’s business model. If a competitor doesn’t come in and offer all these incredibly basic features (social share, photos) for $20 a month within the year I’ll eat my hat.

  • Lee

    This is a beautiful feature but I have to agree with other comments that the pricing is far too high, you literally go from a $25 plan to a $400 plan. Finding a way for smaller stores to benefit from these new tools without the cost of their months wages would be great.

    • Doug Baltman

      Hi Lee, I definitely hear where you’re coming from.

      We aim to serve businesses of all sizes. I do think if you look up others who are offering similar features, you will find that we offer it at a reasonable price. Feel free to email me at dbaltman@yotpo.com and we can chat about how we can best suit your needs.

      • “think” =/= truth. I doubt you’ll get a lot of upgrades just for this image feature. I had my developer implement something similar for less than one month’s cost.

        • Doug Baltman

          Thanks for the feedback, Mike! We actually developed the feature because we saw the huge demand from our users and we’re getting a great response. Thanks again and good luck!

  • I see I’m not the only one confused by the pricing structure. I was told by Lucy that the price for the Powerhouse package is $699 annually, not monthly. The website reads reads as it it’s $699 per month, $8,388 annually.

    https://www.yotpo.com/pricing/

    Can you confirm which it is?

    • Doug Baltman

      It’s as written on the website. Sorry for the confusion!

      • $699 per month?

        • Doug Baltman

          yes, per month

          • David Huting

            $699 PER MONTH!? why cant you give all your regular professional customers this feature at a more affordable rate? Seems a little unfair to only offer this at a rate that is 23 TIMES more expensive than the pro plan @ $30/month, when the actual increased cost to store a few uploaded pictures for you is pennies….

          • Hi David,

            Thanks for reaching out, and we’re pumped that you’re interested in our Powerhouse plan!

            There’s actually a ton of differences between our old $30 plan and the Powerhouse package.

            Just a few of them include:

            – Custom forms to ask specific questions in reviews
            – Neat on-site widgets like our reviews carousel
            – The services of a personal Client Success Manager
            – Yotpo Ads for Instagram
            – and a lot more…

            We go live with new features on this plan (some huge, some smaller) almost every month.

            I understand your frustration with the pricing, but I think if you check around with similar products (including ones that offer just the user-generated photos), you’ll find it’s actually quite competitive.

            Thanks again for reaching out, David!

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