Image Credit: Yotpo Studio

Lift repeat purchase rate by 27% by adding reviews and ratings to customer emails.

Shoppers live and buy by reviews.

Instead of waiting for them  to seek out this user-generated content on your site, serve it up in your email newsletters and drive them to your store.

Link to your top-rated products with images, star-ratings, and a glowing customer review. This social proof will establish trust early on and draw customers in to learn more. With 15% of US retail email subscribers making multiple purchases, this strategy is useful for both new and returning shoppers.

  • 48% of customers say that UGC is a great way to discover new products.
  • 64% of shoppers actively search for UGC before making a purchasing decision.
  • 27% of past customers who click on promoted products in review request emails go on to make another purchase.

Real Example
Uniqlo featured top products with customer testimonials in their email newsletter The 5-star ratings and linked photos make it easy for shoppers to click through and purchase products that they might’ve not otherwise considered.

Contributed to the article: Aimee Millwood