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Title: "Add reviews and ratings to customer emails"
Date: "2018-03-26T09:11:45+00:00"
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**Lift repeat purchase rate by 27% by adding reviews and ratings to customer emails.**

Shoppers live and buy by reviews.

Instead of waiting for them to seek out this user-generated content on your site, serve it up in your email newsletters and drive them to your store.

Link to your top-rated products with images, star-ratings, and a glowing customer review. This social proof will establish trust early on and draw customers in to learn more. With [15% of US retail email subscribers making multiple purchases](https://www.emarketer.com/Article/Most-Retail-Email-Subscribers-Not-Customers/1014292), this strategy is useful for both new and returning shoppers.

- [48% of customers](https://blog.goodvid.io/everything-you-need-to-know-about-user-generated-content-in-ecommerce/) say that UGC is a great way to discover new products.
- 64% of shoppers actively search for UGC before making a purchasing decision.
- 27% of past customers who click on promoted products in review request emails go on to make another purchase.

![mel min Add reviews and ratings to customer emails 1](https://www.yotpo.com/wp-content/uploads/2018/03/mel-min.png "mel min Add reviews and ratings to customer emails 2")

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 Real Example

 

 [Uniqlo](https://www.uniqlo.com/us/en/home/) featured top products with customer testimonials in their email newsletter The 5-star ratings and linked photos make it easy for shoppers to click through and purchase products that they might’ve not otherwise considered.