Return shoppers spend 3x more than one-time shoppers
Reviews can be the last bit of encouragement a shopper needs before clicking “add to cart,” but they can also be an amazing product discovery tool.
If you create a community of reviewers, your customers will follow peers with similar likes and dislikes and learn about products through their reviews. You are granting your shoppers access to a world of other products they might love.
- Return shoppers spend three times more than one-time shoppers! A reviews community keeps your customers connected with your brand and coming back for more.
- Collecting a loyal customer’s reviews or even designating some as “top contributors,” encourages shoppers to share their feedback.
- Traffic that comes from reviews stays on-site longer and is more engaged. Allowing customers to browse through the reviews of another user with similar taste exposes them to products whose value they will trust.
Real Example
Sephora cosmetics displays a customer’s age, skin type, and skin tone next to their comments. Specific review details can help your customers find the right products for them.
