---
Title: "Create a community of reviewers"
Date: "2017-12-19T09:28:47+00:00"
---

Return shoppers spend 3x more than one-time shoppers

Reviews can be the last bit of encouragement a shopper needs before clicking “add to cart,” but they can also be an amazing product discovery tool.

If you create a community of reviewers, your customers will follow peers with similar likes and dislikes and learn about products through their reviews. You are granting your shoppers access to a world of other products they might love.

![Screen Shot 2017 07 04 at 9.34.56 PM Create a community of reviewers 1](https://www.yotpo.com/wp-content/uploads/2017/07/Screen-Shot-2017-07-04-at-9.34.56-PM.png "Screen Shot 2017 07 04 at 9.34.56 PM Create a community of reviewers 2")

- Return shoppers spend [three times more](/resources/instagram-pics-better/) than one-time shoppers! A reviews community keeps your customers connected with your brand and coming back for more.
- Collecting a loyal customer’s reviews or even designating some as “top contributors,” encourages shoppers to share their feedback.
- Traffic that comes from reviews [stays on-site longer and is more engaged](/blog/how-to-sell-on-instagram/). Allowing customers to browse through the reviews of another user with similar taste exposes them to products whose value they will trust.

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 Real Example

 

 [Sephora](https://www.sephora.com/) cosmetics displays a customer’s age, skin type, and skin tone next to their comments. Specific review details can help your customers find the right products for them.