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Blog Articles

Browse our collection of articles, where you’ll find everything from product updates, to interviews with industry leaders, strategies for brand-building, and more.

Destination:D2C · Interviews & Ideas

How Rebecca Minkoff Balances Data and Gut Feeling

Blog post

Vogue Business' Hilary Milnes sat down with Minkoff at Yotpo’s Destination: D2C.

Company & Product · Visual Marketing

Yotpo Chosen as Official Headless Partner for SFCC

We’re excited to announce that Yotpo was selected as one of the first ISV partners for SFCC headless commerce.

eCommerce Data · Traffic

The Pandemic Changed Shopping. But What Have We Bought?

We consulted with our customer success team and dove into Google Trends to find out.

Blog Articles

Consumer Shopping Behavior Shifts Again as Pandemic Wanes

Consumers are now longing for VIP treatment, new experiences, and direct communications from brands.

Blog Articles · Privacy Changes

This Is What Consumers Want in Exchange for Their Data

In the past several months, the world of eCommerce has been confronted with an unpredictable host of challenges that could forever change the way that digital brands do business. Playbooks are being rewritten, budgets are being adjusted, and strategies are being redeployed. Of course, we’re not talking about the pandemic, but the vast privacy overhauls […]

Blog Articles