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Blog Articles

Browse our collection of articles, where you’ll find everything from product updates, to interviews with industry leaders, strategies for brand-building, and more.

Destination:D2C · Interviews & Ideas

How Rebecca Minkoff Balances Data and Gut Feeling

Vogue Business' Hilary Milnes sat down with Minkoff at Yotpo’s Destination: D2C.

Company & Product · Blog Articles

In Solidarity With the Black Community

We stand strongly in solidarity with the Black community. Learn more about the six organizations we’re supporting and how to have your donation matched by Yotpo.

Company & Product · Customer Retention

Swell Rewards Is Now Yotpo Loyalty & Referrals

We are excited to announce that Swell Rewards is now officially Yotpo Loyalty & Referrals.

Company & Product · Customer Retention

Create Smarter Segmentation With Reviews & Loyalty Data in One Platform

Build one-of-a-kind customer segmentation that combines buyer behavior with buyer sentiment.

Company & Product · Blog Articles

7 Things We Learned During Our First Virtual Hackathon

We're sharing main takeways from our first-ever marketing hackathon, including how we made it work -- while working from home.

Company & Product · eCommerce Marketing

How SMS Marketing Engages Your Mobile Consumers

Text marketing is the highest-converting strategy for brands looking to build lasting relationships with their customers.

eCommerce Marketing · Blog Articles

6 Strategies for Cultivating Lasting Customer Relationships

Discover six ways your brand can drive meaningful interactions with customers.

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