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Blog Articles

Browse our collection of articles, where you’ll find everything from product updates, to interviews with industry leaders, strategies for brand-building, and more.

Destination:D2C · Interviews & Ideas

How Rebecca Minkoff Balances Data and Gut Feeling

Blog post

Vogue Business' Hilary Milnes sat down with Minkoff at Yotpo’s Destination: D2C.

Company & Product · eCommerce Marketing

The Fastest Way to Grow Your SMS Subscriber List

Our new subscriber tools enable brands to build an SMS audience fast — and start seeing ROI right away.

Amazing Women in eCommerce · Blog Articles

You Asked, We Answered: Community Q&A at Our AWIE UK Event

Read on for tips, advice, & words of wisdom in the first installment of our “You Asked, We Answered” series.

On-Site Experience · Reviews

Understanding the Consumer Decision Making Process

You need to be on top of every step of the consumer decision making process - from the minute a customer learns about your brand to the moment after they make a purchase. Luckily, user-generated content can help.

Partners · eCommerce Marketing

How KEEN Built a Values-Driven Brand with Salesforce Commerce Cloud and Yotpo

Learn how KEEN leverages Salesforce and Yotpo to create personalized customer experiences across touchpoints.

Company & Product · eCommerce Marketing

The Importance of Publishing All of Your Reviews, Even the Bad Ones

We’ll dive into the importance of publishing all your reviews, the process for responding to negative reviews, and good reasons to avoid publishing a review.

eCommerce Marketing · Reviews

What Google’s Stricter Seller Rating Guidelines Mean For Your Brand

Learn how working with a trusted Google Partner gives your brand an advantage.