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Blog Articles

Browse our collection of articles, where you’ll find everything from product updates, to interviews with industry leaders, strategies for brand-building, and more.

Destination:D2C · Interviews & Ideas

How Rebecca Minkoff Balances Data and Gut Feeling

Blog post

Vogue Business' Hilary Milnes sat down with Minkoff at Yotpo’s Destination: D2C.

Company & Product · Interviews & Ideas

Building the Review-lution: The Story Behind Yotpo’s Smart Prompts

Learn how we built Smart Prompts, one of the most revolutionary reviews technologies in the industry.

eCommerce Marketing · eCommerce Data

How to Engage Your Customers Everywhere They Shop

Learn how to boost conversion at every touchpoint by connecting with your customers on every channel.

Amazing Women in eCommerce · Blog Articles

13 Woman-Owned Brands From Our AWIE Community

Check out some of the brands we love, all built by our Amazing Women in eCommerce Honorees.

eCommerce Marketing · Blog Articles

Our $75M Series E Funding: Taking a Moment to Celebrate

Our founders reflect on Yotpo's biggest milestone to date.

eCommerce Marketing · Reviews

This Change to Google Shopping Makes Working With a Trusted Google Partner Essential

As Google Shopping moves to become a one-stop shop from discovery to purchase, having the ability to showcase your reviews via a trusted Google partner has become absolutely essential.

eCommerce Marketing · eCommerce Data

What’s Next for Commerce Brands: 2020 and Beyond

COVID-19 has completely upended retail and accelerated shifts in the eCommerce landscape. We believe these trends are here to stay.