The Ultimate eCommerce Retention Playbook

Top strategies for strengthening customer relationships from leading brands.

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Use Loyalty Programs to Drive Stronger Retention Engage Customers With Better eCommerce Experiences Focus on Community Advocacy
Chapter 1 Use Loyalty Programs to Drive Stronger Retention

Loyalty programs are a key retention strategy to lock in loyal shoppers and drive higher value with every action they take, including both transactions and engagements.

loyalty program
Chapter 2 Engage Customers With Better eCommerce Experiences

What types of customer experiences drive retention? Experiences that are exactly what customers want — no hiccups or friction. On the customer side, everything should feel easy and seamless, no matter the channel or touchpoint.

loyalty reward
Chapter 3 Focus on Community Advocacy

Brands need to double down on advocacy and engagement to build customer relationships that last. It's essential for brands to create opportunities that allow their customers to speak for them to build and engage community.

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