Create Engagement Strategies That Increase LTV

Strong relationships are built on clear communication, so spark a conversation with your customers as early as you can. Start with an engaging and tailored welcome series. Use these first interactions to get to know your shoppers and ask them about their preferences. You can also invite them to share their experiences with your product in the form of user-generated content.

This is an opportunity to learn more about your customers, allowing you to personalize future communications in a way that builds loyalty and boosts retention.

When it comes to messaging, one size doesn’t fit all. Send targeted and tailored messaging that reflects your shoppers’ unique preferences, needs, and buying behavior.

You can do this by using information that you’ve gleaned from customer responses and direct feedback, as well as from real data on their shopping habits. More than 60% of shoppers are more likely to make a purchase from a brand if the messages they’ve received are personalized for them.

In communicating with your customers, the “when” is just as important as the “what.” There are a handful of optimal times to reach shoppers with personalized messages that guide them along their purchasing journey. For example, if a shopper has just made a purchase, now would be the time to share other products they might like, or provide tips and suggestions for the product they just bought.

Identify the most crucial moments in the buyer journey, then use an automated platform to trigger messages based on certain customer interactions and events.

To deliver impact, every touchpoint with your customers should present a clear and concrete value proposition and provide an opportunity to engage even further.

Create a personality around how you interact with shoppers by using photos and GIFs in your texts and emails, and give clear next steps in each message. Ensure your brand voice can be heard clearly across all of your communication channels, whether that’s SMS, email, or social media.