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Kim Winter
Product Marketing Manager @ Yotpo
June 10th, 2020

Maximize Success With Dual SMS & Email Subscriber Collection

Collect more subscribers in one engaging touchpoint with cross-channel subscriber tools.

Table Of Contents

Every shopper prefers to engage with their favorite brands in different ways. 

In fact, almost half (41%) of consumers prefer to receive messages from brands directly through SMS, while over 24% want to be engaged via both text and email.

To cater to their shoppers, brands need to be where their customers are most, and they need to engage with them on the channels they prefer — including both SMS and email.

By leveraging each of these channel’s unique benefits, email and SMS complement each other and become even more powerful. To maximize success — and to drive incremental revenue — brands need to build sophisticated marketing strategies for each channel. 

Introducing our SMS & email dual subscriber collection tools, built to enable brands to collect both mobile phone numbers and email addresses in one engaging touchpoint. With this feature, brands empower their shoppers to subscribe to the channels of their choice — increasing engagement, maximizing reach, and driving ROI.

Scale your subscriber growth strategy in one touchpoint

For D2C brands looking to build comprehensive marketing programs, starting with a collective approach at the first shopper engagement is essential. 

By generating both SMS and email subscribers in one touchpoint, brands empower their customers’ to engage the way they want — and in turn, brands quickly scale their audience across channels.

SMS & email subscription forms

Create an engaging pop-up window at various touchpoints with a dual subscription form directly within the SMSBump by Yotpo platform to invite shoppers to subscribe to receive either one or both of your SMS and email channel communications. Brands that use these on-site forms see, on average, a 5%+ increase on their subscriber collection conversion rates

SMS & email double-tap subscription flow

Create a frictionless mobile experience with a double-tap subscription flow that enables brands to use an SMS pop-up window and message to generate even more subscribers. Once a shopper opts in to receive your texts, send a follow up message asking the user to subscribe to your email list as well — enabling your brand to reach and convert more shoppers.

Create custom buyer journeys that convert

To engage both new shoppers and existing customers, brands need to leverage seamless subscriber collection experiences across their marketing touchpoints. With our dual subscriber collection tools, your brand doesn’t need to compromise on the customer journey; instead, ensure your shoppers can engage — and convert — on their own terms.

How to get started? 

To enable email subscription collection, simply head to Subscriber Growth Tools, select Subscription Forms, and use the “Additional Fields” section to add Email Sign-up and set up your desired subscriber collection flow. Check out our Help Center article to learn more.

All email addresses collected will feed directly into your Email Service Provider through our email marketing integrations.

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