TomboyX Boosts Purpose-Driven Purchases with ShoppingGives and Yotpo
As a socially conscious brand with strong values around creating apparel that’s inclusive of all bodies, TomboyX looked to ShoppingGives to enhance their loyalty program with donations to make it easy for their customers to align with the brand’s values while making purchases that serve a greater good. TomboyX wanted to better attract the attention of conscious consumers while gaining a deeper understanding of what causes their customers support.
In collaboration with Yotpo, ShoppingGives helped TomboyX create a unique loyalty program that combines rewards with donations, to build more authentic customer relationships while creating a positive impact. Earned loyalty points can be used on future purchases while encouraging customers to convert and redeem points for additional donations to support the cause of their choice. As consumers become increasingly concerned about a brand’s impact on society, TomboyX is showing their customers that what matters to them also matters to TomboyX, all while increasing purpose-driven purchases.
TomboyX is high-quality apparel made for comfort and confidence with sizes from XS – 6X.