Go Back Google Shopping Guide

Why Working With a Trusted Google Partner is Essential

Your brand doesn’t have to go it alone when it comes to Google Shopping. Here’s why you should work with third-party tools or trusted agencies.


Get even more from Google Shopping with Yotpo's official integration.

Itai Bengal
Head of Tech Partnerships & Product BD

Yotpo is an eCommerce marketing platform offering the most advanced solutions for reviews, visual marketing, loyalty, referrals, and SMS.

Google recently introduced commission-free checkout with Buy on Google, as well as new Shopify and Paypal integrations. This means that your customers can now discover and buy your products all from within the Google Shopping platform. Here’s everything you need to know.

How Buy on Google works

Buy on Google, which is now commission-free, enables customers to purchase directly from brands without ever leaving Google Shopping or heading back to the brand’s site. By making it commission-free, brands no longer have to pay a fee for product purchases made on Google Shopping. Brands that use Shopify or Paypal to process payments can now do so on Buy on Google as well, making it easier for brands to get started using the tools already working for their businesses.

These recent changes support Google’s goal of creating a more accessible, user-friendly eCommerce marketplace, where shoppers can easily discover and purchase products all in one place.

How to be successful using Buy on Google: don’t sacrifice your hard-earned reviews

With Buy On Google, the question for brands shifts from “How can I drive a customer back to my site to make a sale?” to “How can I make a sale without a customer ever actually visiting my site?”

The best and most effective way to accomplish this is by working with a Trusted Google Reviews Partner, like Yotpo, to display your reviews, star ratings, and customer photos on Google Shopping. If a customer no longer has the opportunity to see this influential content on your site, it’s essential that they be able to see it from within Google Shopping.

Working with a trusted partner can help you leverage technology to improve visibility. Retailers see a 24% average increase in clickthrough rate by adding ratings, reviews, and customer photos. Using a Google partner for reviews can also help you maintain compliance and streamline operations to create easy pathways for purchasers to leave reviews, which in turn drive more sales.

Being able to showcase your user-generated content on Google Shopping means you can still give shoppers the unique, personalized experience they would normally have on your site — all while building credibility and trust in your brand, and, ultimately, driving purchases directly within the Google Shopping platform.

Moreover, because Buy on Google enables shoppers to compare products much more easily, reviews, star ratings, and customer photos become even more critical differentiators for brands throughout the discovery phase as well as the decision-making phase.

Increase Google Search visibility with Yotpo

To successfully showcase your user-generated content on Google Shopping, you need to make sure you’re collecting reviews, ratings, and photos through a Trusted Google Reviews Partner, like Yotpo, or your shoppers might never see the content at all. Our partnership with Google allows brands to feature star ratings, reviews, and Yotpo-generated customer photos in their Google Shopping Ads and Google Shopping Product Listings. Just ensure that your brand’s product catalog in Yotpo contains the same identifiers as in your Google Product Listing feed, like GTIN or MPN & Brand.

You can learn more about Yotpo’s suite of advanced Google Search features for eCommerce brands here.

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