Go Back eCommerce SEO Guide

Your eCommerce SEO Checklist

Here's how to put the eCommerce strategies from this guide to work.

Alexander Lazoff
Director of Partnerships, North America

Yotpo is an eCommerce marketing platform offering the most advanced solutions for reviews, visual marketing, loyalty, referrals, and SMS.

We’ve summarized the information in this eCommerce SEO Guide into a handy checklist that you can use to optimize your eCommerce site and pages for search engines.


  • Choose your keyword planning tools
  • Do keywords research
  • Analyze your keywords
  • Analyze your competitors’ keywords
  • Create your list of keywords

Site Architecture

  • Group your products into categories, sub-categories, and collections
  • Add navigation elements like menus, breadcrumbs, footer links, filters, and search
  • Create a URL structure
  • Create opportunities for internal linking, like product recommendations


  • Identify content types for each stage of the sales funnel
  • Research your competitors’ content offerings
  • Brainstorm topics for content
  • Create engaging, informative content that converts

Build Links

  • Partner with influencers in your space
  • Write guest posts
  • Interview important people
  • Connect with journalists
  • Make your content easily shareable

On-Page SEO

  • Optimize your title tag and meta description for search
  • Add keyword-rich headers and subheads
  • Create unique, compelling, keyword-rich copy for each page
  • Add internal links
  • Optimize image titles and add alt tags

Technical SEO

  • Test and optimize page speed
  • Analyze and improve your mobile store experience
  • Find and fix errors in your sitemap
  • Identify and redirect duplicate content
  • Find and fix broken links


  • Implement a ratings and reviews solution that’s optimized for Google
  • Create a dedicated page for review that search engines can crawl


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