Cristina Dinozo
Senior Director of Marketing Communication @ Yotpo
November 14th, 2018

Yotpo Focus Gives Brands an Edge With AI-Powered Customer Review Features That Accelerate Purchase Decisions

Comprised of two products, Review Highlights and Smart Filters, Yotpo Focus dynamically displays informative and personally relevant user reviews that drive buyer decisions forward.


Yotpo, the leading commerce marketing cloud for reviews, visual marketing, loyalty and referrals, has released Yotpo Focus, a suite of widgets powered by artificial intelligence that automatically showcases the most effective content on eCommerce sites. Comprised of two products, Review Highlights and Smart Filters, Yotpo Focus dynamically displays informative and personally relevant reviews that drive buyer decisions forward.

“More than half of traffic to eCommerce sites is from shoppers using smartphones and other devices, making it absolutely critical for brands to offer mobile-first experiences,” said Tomer Tagrin, CEO & Cofounder, Yotpo. “Yotpo Focus enables brands to deliver the content and experiences that matter to customers, in the context that supports the buyer journey.”

Yotpo’s proprietary AI engine powers everything from customer content generation to on-site display to analysis, enabling brands to not only offer personalization and one-to-one engagement with customers at scale, but to understand and optimize their experience over time. As the latest development in Yotpo’s AI-powered solutions, Yotpo Focus enables the following capabilities:

REVIEW HIGHLIGHTS leverages natural language processing (NLP) and sentiment analysis to extract the very best snippets from reviews and showcases them in a space-efficient, mobile optimized display. Sentences are automatically selected according to their positive sentiment, number of topics mentioned, and their recency. A brand can then select the number of highlights to display and specify their location on product pages based on preference.

SMART FILTERS allows customers to filter product reviews by the topics most relevant to them. Yotpo data shows that only 5% of shoppers typically move beyond a second page of reviews, which can be a challenge with popular products with multiple pages of review content. Using NLP and machine learning, Yotpo’s algorithm identifies a product’s most frequently mentioned and high-converting topics and showcases them as filters that pull corresponding reviews to better inform shoppers, faster.

Home furnishings leader Bob’s Discount Furniture uses Yotpo’s solutions for collecting and showcasing user-generated content, including ratings, reviews, customer photos, and Smart Filters. Scott Perry, VP, Executive Director of Digital and Omni-Channel Experience at Bob’s, stated, “We want every new technology we deploy on mybobs.com to serve a singular purpose: providing a superior customer experience that enable shoppers to make the best decision possible. Focusing on innovation keeps Bob’s Discount Furniture ahead of the curve, and by developing solutions that anticipate our customers’ needs, Yotpo helps us to do exactly that.”

Revelry is a Texas-based eCommerce brand disrupting the $80 billion bridal wear industry. Using Yotpo’s Smart Filters on shoprevelry.com, Revelry saw their engagement rates increase to 60% (vs. 29% fashion industry) and conversion rates rise to 7.6% (vs 6.3% fashion industry). “By implementing Smart Filters, we solved a major customer pain point. Shoppers can now view fit, quality, and styling information before purchasing, without having to comb through numerous reviews on site, giving them confidence in our brand and products,” said LauraLee Baird, Head of Marketing and Brand Specialist, Revelry. Today, nearly all of their customers, 97.4%, interact with Yotpo widgets and customer content prior to purchase. The full case study on Revelry’s use of Yotpo Focus is available here.

Yotpo’s semantic grouping ensures that brands don’t display multiple variations of the same topic filters. For example, related terms “shipping” and “delivery,” or “cost” and “price,” might appear as separate topics elsewhere but would be consolidated into one topic by Yotpo. Machine learning continually measures which topics and reviews led to purchases and reconfigures to ensure that these are showcased prominently. Companies can also fully customize Smart Filters and Review Highlights to match their brand aesthetic and style.

Yotpo Focus can be instantly deployed without additional development work. For more information about this technology, visit the Yotpo blog.

Yotpo provides brands with everything they need to win in a customer-centric world. Yotpo’s commerce marketing cloud solutions for user-generated content marketing, loyalty, and referrals help brands accelerate growth by enabling advocacy and maximizing customer lifetime value. Yotpo proudly serves thousands of brands including Away Travel, Glossier, and MVMT Watches. An official partner to Google, Facebook, Shopify and Magento, an Adobe company, Yotpo has raised $101 million in funding and employs over 300 employees globally. https://www.yotpo.com/

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