Your customers are the most authentic representation of your brand. So, incorporating customer photos into your visual marketing strategy helps build trust, spark product discovery, and encourage purchase. But, to maximize their impact, it’s essential to:
- Display the right photos, in the right galleries, at the most critical points in your customer journey.
- Build an experience that is consistent and visually on-brand across your site.
With our new Collage Galleries and Customizable Layouts features, you can enrich your entire site with shoppable galleries that aren’t just beautiful to look at, but are also engineered to inspire purchase.
Shoppable Collage Galleries
Our new collage layout with assorted photos sizes is beautifully designed to capture shopper attention. Improve product discovery by highlighting your most compelling photos.
To make your eye-catching galleries shoppable, tag the photos to your product catalog and seamlessly connect product discovery with purchase.
Bigger, better, and more beautiful layouts
Each page on your website serves a distinct purpose. Whether the goal is inspiration, discovery, education, or transaction, customer photos can boost the page’s effectiveness. However, to do so, they need to be designed to complement the page and reinforce its intended call-to-action.
Our new Customizable Layouts feature lets you blend customer photo galleries into any page on your site. You can select between a collage, grid, or carousel layout, as well as control elements including size, spacing, and CTA buttons to ensure that each gallery looks on-brand and native to the page.
Use Customizable Layouts to:
- Grab interest with a collage on your homepage.
- Inspire shoppers with a grid of large photos on category pages.
- Build social proof without distracting customers from your add-to-cart button, using a space-efficient carousel on product pages.
- Decrease cart abandonment by showcasing happy customers on your checkout page.
Brazillian inspired body care brand Sol de Janeiro, made popular by their first sell-out product, Brazilian Bum Bum Cream, have implemented a bold and bright collage gallery on their website. Heela Yang, co-founder and CEO, shared her thoughts on their new homepage gallery:
How does it work?
To create an on-site gallery, all you have to do is choose a ready-made layout, fill it with photos, customize, and deploy. There’s no need for support from a developer.
We’ve added simple design sliders so you can easily customize your galleries to match the look and feel of your brand. Drag the sliders to tailor the number of photos per row, the overall number of rows, and even the spacing between the photos. Preview the gallery as you go and once saved, our new dynamic code updates your website in real-time.
Finally, for easy gallery management, a dedicated page houses all of your on-site galleries, giving you a complete overview in one place.
Learn more about building and managing visual galleries here.