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Kristie Riojas
Associate Product Marketing Manager @ Yotpo
May 11th, 2021

Verb Maximizes CLTV With Loyalty Rewards for Social Proof

With both Yotpo Reviews & Loyalty, Verb maximizes conversion at more touchpoints. Verb now sees a 183% conversion rate after shoppers interact with a Yotpo widget.

 

Hair care brand Verb brings their customer lifecycle full circle with Yotpo Reviews and Loyalty. With customer reviews on product pages, Verb builds brand trust and credibility right away. “Such a high percentage of people interacting with our widgets end up converting,” says Charlotte Moogan, eCommerce Manager, Verb. Shoppers trust other shoppers, and Yotpo’s AI-powered review filters make it easy for every customer to find the reviews most relevant for their hair types and hair concerns. 

With an extremely loyal customer base, Verb needed a solution that would show their customers just how much they appreciate them. Yotpo Loyalty has enabled them to build a on-brand program that values their most loyal shoppers — extending LTV.

Results:

  • 7.59x ROI
  • 2X higher repeat purchase rate for loyalty members
  • 81% total VIP redeemers
  • 118% increase in average time onsite

“Our customers are continuously coming back to our site to interact, purchase, and redeem their points. We’re constantly seeing recurring engagement, so we know we’re doing something right.” 

“We launched loyalty because we knew that the majority of our customers were returning customers. We had loyal customers, but we didn’t necessarily have a way of rewarding them or showing our appreciation for them. A Verb user has options as to where to purchase, so giving them an incentive to shop on our site was a white space. We want to create the best on-site loyalty experience possible for our shoppers and a rewards program is a great way of doing that.”

— Charlotte Moogan, eCommerce Manager, Verb

The program in action:

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