---
Title: "Verb Maximizes CLTV With Loyalty Rewards for Social Proof"
Date: "2021-05-11T17:08:59+00:00"
---

Hair care brand [Verb](https://www.verbproducts.com/) brings their customer lifecycle full circle with [Yotpo Reviews](https://www.yotpo.com/platform/reviews/) and Loyalty. With customer reviews on product pages, Verb builds brand trust and credibility right away. “Such a high percentage of people interacting with our widgets end up converting,” says Charlotte Moogan, eCommerce Manager, Verb. Shoppers trust other shoppers, and Yotpo’s AI-powered review filters make it easy for every customer to find the reviews most relevant for their hair types and hair concerns.

With an extremely loyal customer base, Verb needed a solution that would show their customers just how much they appreciate them. Yotpo Loyalty has enabled them to build a on-brand program that values their most loyal shoppers — extending LTV.

### **Results:**

- 7.59x ROI
- 2X higher repeat purchase rate for loyalty members
- 81% total VIP redeemers
- 118% increase in average time onsite

> *“Our customers are continuously coming back to our site to interact, purchase, and redeem their points. We’re constantly seeing recurring engagement, so we know we’re doing something right.”*
> 
> *“We launched loyalty because we knew that the majority of our customers were returning customers. We had loyal customers, but we didn’t necessarily have a way of rewarding them or showing our appreciation for them. A Verb user has options as to where to purchase, so giving them an incentive to shop on our site was a white space. We want to create the best on-site loyalty experience possible for our shoppers and a rewards program is a great way of doing that.”*
> 
> — Charlotte Moogan, eCommerce Manager, Verb

### **The program in action:**

[![verb loyalty program inner pic Verb Maximizes CLTV With Loyalty Rewards for Social Proof 1](https://www.yotpo.com/wp-content/uploads/2021/05/verb-loyalty-program-inner-pic-2@2x.png "verb loyalty program inner pic Verb Maximizes CLTV With Loyalty Rewards for Social Proof 2")](https://www.yotpo.com/wp-content/uploads/2021/05/verb-loyalty-program-inner-pic-2@2x.png)