Jessica Hulett
Content Manager, Brand @ Yotpo
June 20th, 2023

Happy shopping, and happy Pride!

Table Of Contents

Big retailers’ Pride Collections may be making headlines this month, but one of the best ways to support the LGBTQ+ community in June (and all year round) is to buy directly from queer-owned brands! These are some of our favorites — some even founded by our Amazing Women in eCommerce Honorees — and we’ve highlighted the hero products that their loyal customers love the most.


MALIN+GOETZ was founded in NYC in 2004 by Matthew Malin and Andrew Goetz with a mission to uncomplicate skincare. The brand’s high-quality, easy-to-use products are designed for every skin type, tone, and gender and meant to be gentle, effective, and efficient for even the most sensitive skin.

What to buy: Advanced Renewal Moisturizer

Andie Swim

Inclusive swimwear brand Andie was founded by AWIE 2020 Honoree Melanie Travis to make swimsuit shopping a breeze, with stylish staples engineered for modern life. Using feedback and wear tests from thousands of women, the brand makes swimwear designed with every fit preference, every occasion, and every body in mind.

What to buy: The Amalfi One Piece

Passion Planner

When AWIE 2021 Honoree Angelia Trinidad faced this anxiety over her next step after graduating from college in 2012, she decided to create a tool to help her regain control over her life: a paper planner that would help her focus on what really matters. Passion Planner launched on Kickstarter in 2013 and raised $48,000 in 30 days. Now, it’s a global community of more than one million people.

What to buy: Daily Planner


Bokksu founder Danny Taing fell in love with the delicious local snacks he discovered in Japan. Many of them were made by family businesses that didn’t sell overseas, so he decided to change that with a monthly subscription snack box. Since 2016, the brand has grown from a one-man show to a fast-growing company with a deliciously large product offering.

What to buy: Gift Bokksu Snack Box


Gender-free, carbon free apparel brand Wildfang began in a studio apartment in Portland, Oregon with a mission to rethink gender norms and how they show up in fashion — embracing masculine, feminine, and everything-in-between. The brand is climate-neutral certified and a Pledge 1% partner with physical stores in Portland and Los Angeles.

What to buy: The Empower Vest

Peace Out Skincare

Peace Out was born out of founder Enrico Frezza’s wish for acne products that actually work and his deep desire to build an inclusive acne/skin positive brand by providing people with a place to feel safe and empowered. The brand has partnered with The Trevor Project to support programs that aim to create a healthier, more equitable future for the LGBTQ community.

What to buy: Pride Limited Edition Salicylic Acid Acne Healing Dots



Contributed to the article: Jessica Hulett