Does Diversity Matter to Female Shoppers?

Today’s female consumers are highly attuned to diversity in advertising, and they shop according to their values.

A consumer survey commissioned by Yotpo revealed that 84% of female eCommerce shoppers prefer brands that feature a variety of body types in their ads, and 75.3%  prefer brands that feature a variety of ethnicities.

 

Join The World's
Fastest-Growing Brands

Interested in Yotpo?
Schedule a call with one of our marketing consultants to learn more.
mailbox
Thank you!
We'll be in touch in no time! In the meantime, take a look at what our customers are saying about Yotpo.
Yotpo Success Stories >
Yotpo Customers
Trusted by the worlds
fastest-growing brands
Yotpo Customers