Today’s female consumers are highly attuned to diversity in advertising, and they shop according to their values.

A consumer survey commissioned by Yotpo revealed that 84% of female eCommerce shoppers prefer brands that feature a variety of body types in their ads, and 75.3%  prefer brands that feature a variety of ethnicities.

 

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Laura Doonin, Commercial Director recommendation on yotpo

“Yotpo is a fundamental part of our recommended tech stack.”

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