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Title: "Does Diversity Matter to Female Shoppers?"
Date: "2019-03-05T08:28:46+00:00"
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Today’s female consumers are highly attuned to diversity in advertising, and they shop according to their values.

A consumer survey commissioned by Yotpo revealed that 84% of female eCommerce shoppers prefer brands that feature a variety of body types in their ads, and 75.3% prefer brands that feature a variety of ethnicities.