Do Female Shoppers Prefer Women-Led Brands?

Female consumers have spoken, and they want to support businesses led by women.

A consumer survey commissioned by Yotpo revealed that almost half (49.4%) of female eCommerce shoppers in the US and UK prefer to buy from brands that are founded, led, and/or run by women.



Join The World's
Fastest-Growing Brands

Interested in Yotpo?
Schedule a call with one of our marketing consultants to learn more.
Thank you!
We'll be in touch in no time! In the meantime, take a look at what our customers are saying about Yotpo.
Yotpo Success Stories >
Yotpo Customers
Trusted by the worlds
fastest-growing brands
Yotpo Customers