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Ethan Cohen
Director, ENT Customer Success @ Yotpo
May 18th, 2020

Coming Together: Yotpo Customer Town Hall

On May 13th, we held two Customer Town Halls for our global community. Below, you can watch the full recording and find a list of helpful resources.

As we all continue to navigate this time, we recognize the importance of bringing our customers together to answer questions, offer insights, and share resources we’ve developed and promotions we’ve accelerated to support our community.

Below, you can watch the full US Customer Town Hall recording covering the current state of eCommerce and what’s next, trends and brand strategies broken down by vertical, new product announcements, and more. To watch the UK session of our Customer Town Hall featuring Jamie Clohesy, Manager Director, UK, and Gui Kfouri, Enterprise Client Success Manager, UK, click here. To learn more about each of the resources mentioned in our sessions, scroll down.

Limited Time Promotion: SMS Marketing
Presented by Josh Enzer, VP Product Marketing
Time spent on mobile phones has increased 30% since the beginning of COVID-19, and 57% of consumers say they’re shopping online more now than before. With more consumers on their phones than ever before, now is a great time for brands to leverage SMS marketing to reach shoppers where they already are. To help brands get started, we’re waiving our SMS package fees for small businesses for a full year and heavily discounting base fees on advanced packages for larger brands. Learn more about the limited time promotion here.

Building Lasting Community: Introducing Yotpo Membership
Presented by Josh Enzer, VP Product Marketing
We know that business looks different for each of our customers right now, but across the board we’ve seen that roughly 10% of our customers have experienced more than a 50% drop in orders compared to the same time last year. We want to help those brands now, when it matters most. We accelerated development on Yotpo Membership, our new paid membership model, and we made it quick-to-launch so brands affected by COVID-19 can accelerate upfront cash flow and build long-term customer loyalty right away. You can learn more about Yotpo Membership here.

Now That Google Shopping is Free, Here’s How Your Brand Can Stand Out
Presented by Ophir Reshef, SVP, Strategy
Google has now made it free to sell on Google Shopping, enabling business to gain more exposure than ever before via search. To stand out from the crowd and build consumer confidence at the moment of discovery, it’s essential for brands to leverage reviews and user-generated content. Yotpo’s partnership with Google allows brands to feature star ratings, reviews, and customer photos in their Google Shopping Ads and Google Shopping Product Listings, so your brand can drive more new traffic and boost conversion. Learn more about this new development in Google Shopping here.

Supporting Our Brands: Discounts and Special Offers from Yotpo Partners
Presented by Ethan Cohen, Director of Enterprise Customer Success
In collaboration with our agency and tech partners, we’ve compiled a list of discounted services and offers for merchants. Partners range from full service, design, and development agencies to digital marketing agencies and technology solutions. As your brand expands your online marketing efforts, we encourage you to take advantage of these promotions. All offers last at least until the end of June, and some are valid until the end of the year. Browse the list and get started here.

Introducing Yotpo:LEARN
Presented by Ethan Cohen, Director of Enterprise Customer Success
On May 27th, we’re launching Yotpo:LEARN, an educational series created exclusively for our community. We’ll feature product-specific practices, strategies, and advice from our experts. Join us for our first session, where we’ll be discussing the rise of mobile commerce, our unique SMS innovations, and why SMS marketing is such an important tool to connect with customers now. Sign up for Yotpo:Learn here.

Weekly Live AMA with Brand and Technology Experts
Presented by Ethan Cohen, Director of Enterprise Customer Success
Join us on Instagram Live every Thursday for Ask Me Anything (AMA) sessions, where we discuss the new state of eCommerce with different brand and technology experts each week. We encourage you to tune in and ask questions throughout! We’ve already heard from David Gimes, CEO at Paw.com, Rob Garf, VP Industry Strategy and Insights at Salesforce, Jay Hartenbach, CEO of Medterra CBD, and more. Sign up for reminders for our AMA with brand and technology experts here.

COVID-19 Resources Hub
Presented by Ethan Cohen, Director of Enterprise Customer Success
Visit our COVID-19 Resources Hub for strategies & tips broken down by industry, consumer surveys with the latest eCommerce data, company updates, new product releases, and more. Browse the Covid-19 Resources Hub here.

Our customers are at the center of what we do. We continue to stay committed to finding ways to support you during these times and into the future. We encourage you to use these resources, and to lean on your dedicated Customer Success Manager for support, strategy, and actionable plans for success.

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