SMS marketing can be the optimal revenue-driving channel for D2C brands. It’s easy to set up, and getting started only takes a few clicks. Let’s walk through every step of the winning formula, so you can start building an SMS strategy that converts.
Step 1: Collect Subscribers
With a powerful SMS solution like SMSBump, there are multiple ways to generate subscribers.
Subscription forms like on-site pop-up windows, keyword messages, email subscriber opt-ins, and shareable subscriber links, fit seamlessly into your brand’s unique design identity, enabling your brand to build an SMS audience in no time.
Below, learn how you can collect mobile subscribers on all your top marketing channels.
eCommerce Checkout
Checkout is the most natural part of the shopping experience, and therefore, it has the highest success rate. Customers have already made their purchase decision; now, your brand just needs to also incentivize their decision to sign up for SMS messages in the most inviting way.
Place content on the checkout page to invite shoppers to sign up via text to receive special offers on their next orders. Brands that leverage an SMS opt-in directly at the time of checkout see over 45% higher mobile number capture rates.

On-Site Experience
Capitalize on shoppers visiting your website by engaging them with a pop-up window and incentivize SMS subscription. Brands that use on-site SMS widgets and elements see, on average, 5% and higher conversion rates.
Social Media
Encourage your followers on social channels to text a keyword to opt in to receive texts from your brand. If they already follow your brand on social channels, they’re already engaged with your mobile content. Leverage this audience with SMS marketing to drive them from social media to your site. 
Email Marketing
Email subscribers may even be more eager to receive texts from your brand — they just might not yet be aware of SMS as an option. Engage shoppers already receiving communications from your brand via email, and encourage them to join another channel for special SMS-only discounts. Email and SMS work well together, so make sure to use them both to optimize shopper engagement. 
In-Store
Sign your customers up with SMS directly after they complete a purchase in store by asking them to provide their mobile number. Text them to opt in, and add in upcoming special offers or a discount to sweeten the SMS deal.

Step 2: Send Messages
Once your brand has generated a subscriber list, it’s time for the most important step of your brand’s SMS marketing strategy: creating the messages that will engage your customers.
Automated, tailored SMS flows
Similar to what you might see in your email service provider (ESP), automated SMS flows seamlessly nurture a shopper through to purchase. They’re automatically triggered by customer events and engagements so they’re sent, in the background, at the right time in the buyer journey — giving every customer a perfectly tailored experience and giving your brand the ability to scale.
SMSBump’s advanced Flow Builder provides brands with two types of automated SMS flows: they can create fully customized flows to match their unique needs, and they can choose from a robust library of out-of-the-box flows, including cart abandonment, customer win-backs, post-purchase up-sell or cross-sells, new subscriber welcomes, and more.
With both types of automated flows available, brands can build better SMS experiences that target customers at the right times in the buyer journey to drive conversion. With targeted experiences through automated SMS flows, brands see 4x higher ROI than any other SMS campaign.
Below are a few examples of automated SMS flows that we recommend.
Abandoned Cart Flow
If a shopper recently visited a site, added a product to their cart, and then left without making a purchase, your brand can send a cart abandonment message encouraging the customer to return and purchase. Include additional incentives tailored to that shoppers’ preferences and habits to drive more engagement. Multi-step messages generate 2x ROI than single messages, so we recommend sending follow ups when customers don’t engage at first.

Win-Back Campaign
Send a series of targeted messages to lapsed customers to re-engage them with your brand’s content and calls-to-action. Choose the timeframe that works best based on your customers’ average repeat purchase rate so you can send messages at the exact right moment a customer needs to be engaged.

It costs 5x more to acquire a new customer than it does to keep an existing, loyal customer, so win-back campaigns are vital to your brand’s SMS strategy.
Welcome Flow
Convert new subscribers into customers with an engaging welcome flow. Incentivize purchases with discounts, and add a link so engagement is easy. If you can convert new SMS subscribers, you can leverage the data you learn from their purchasing behavior to create more targeted flows in the future.

Welcome Flow with 1:1 conversations
Build and send customers personalized conversational flows that account for their past purchases, preferences, and your brand’s recommendations for what they might like next. Learn about your customers simply by asking them about themselves, and then make suggestions accordingly.
Product Cross-Sell Flow
Recommend a product to the customer based on what they’ve bought in the past. A cross-sell can maximize lifetime value by maximizing every purchase shoppers make, and encouraging one-time buyers to develop into repeat, higher-value customers. 
Product Cross-Sell Flow with 1:1 Conversation
A conversational cross-sell flow takes a potential cross-sell to the next level. With this automated flow, brands not only use purchase history data, but they can engage with customers at the right time to learn their product preferences, and then offer targeted recommendations in real-time to drive conversion.
Transactional Flows
Transactional messages allow your brand to update customers about their recent orders directly via SMS, delivering top-notch customer care and service experiences. Messages in a transactional flow might include order confirmations, shipping updates, subscription notifications, and more.

Send targeted campaigns to the right audience
Sometimes, your brand just needs to send out a blast of relevant, timely information. Maybe it’s a new product launch, a limited-time, site-wide sale, an update on a bestseller — the list goes on.
With the right audience segmentation and SMSBump’s robust campaign builder, your brand can send that update to the shoppers that will be most engaged, so you aren’t wasting your budget on shoppers that aren’t likely to purchase again. Your brand can even A/B test your message copy, so you can quickly find the winning content that boosts conversion.
SMS-Only Offer
Engage shoppers with discounts and promotions they can only get via SMS message, and leverage purchasing history to create truly tailored experiences. 
New Product Announcements
Engage shoppers with new product announcements they might be interested in based on purchases they’ve made in the past. Incentivize with discounts or offers to increase click-through rates!

Targeted Promotions
One of the most effective strategies when it comes to SMS marketing is leveraging the information you already know about your shoppers. From there, you can segment customers based on previous purchases, product interests, and overall purchasing trends so you can send your customers the optimal targeted promotions. 
Experiential Promotions
Invite your SMS subscribers to live online events, launch pop-up or in-store experiences, and announce new store openings. Use customer behavior and location segments to send messages to shoppers most likely to attend
Flash Sales
Run a promotion or a sale for a limited amount of time, from 2 to 48 hours, or even a special holiday promotion, to incentivize shoppers to purchase items before it ends. Segment based on past purchases, and average order value, and more to drive quick revenue.
Sending users the highest-converting messages requires a deep understanding of your customer audience. We’ve built the most advanced segmentation engine to help.
Step 3: Understand Your Audience
Segmentation is important in any marketing strategy, but advanced segmentation is especially essential in SMS marketing.
With data-driven segmentation, brands can better understand their audience, and from there, tailor every shoppers’ experience with perfectly-targeted messages.
Over 54% of consumers said they are more likely to make a purchase if the texts they receive from a brand are tailored for them, so it’s essential that each and every shopper receives the right message based on where they are in the buyer journey.
Without segments that help to build those targeted SMS experiences, brands lose the purpose of the channel — and run the risk of turning shoppers away.
Slice, Dice, Segment
Consumers want messages that matter to them. For eCommerce brands, using information like shopper behavior, customer attributes, and data from across tech tools and platforms is integral to understanding — and shaping — shopper intent.
With a robust segmentation engine like SMSBump, your brand can create hyper-targeted segments based on advanced behavioral and transactional data, including purchasing activity, SMS engagement data, and AI-powered predictive segments — just to name a few.
Below is a breakdown of information your brand can use to build segments.
Superpowered SMS Segments
A large audience is only half the battle when it comes to SMS. Your brand also needs segmentation that’s robust and seamless, so you can analyze your customer data fast. The sky’s the limit when it comes to building segments that drive retention, conversion, and ultimately, sales.
Below are several examples of successful segments we recommend trying out, but your brand can create any segment you want.
Segmentation powered by integration
Powerful data shouldn’t sit in silos. In fact, your brand should actively integrate your SMS marketing solution with the rest of your marketing tech stack, including your eCommerce marketing platform and the rest of your apps, like your email service provider, CRM, loyalty program, cart checkouts, and more, so you can create the most detailed, data-driven segments possible.
With all of your data points from across your tech stack, your brand can more accurately personalize every customer engagement, creating the ultimate shopping experience.
The SMS marketing formula is powered by robust data
As with any marketing effort, the journey doesn’t end when a shopper converts. With SMS especially, diving into the performance analytics of every flow, campaign, and message makes all the difference between an effective SMS marketing strategy and a powerful, retention-driving strategy that boosts ROI.

It’s essential to leverage analytics dashboards that enable your brand to drill down to every single message you send, so your brand can better understand your growth analytics, revenue drivers, ROI performance, and dynamic cost metrics. And, with features like A/B testing, your brand can also leverage real-time insights to optimize and craft each message to boost engagement across the buyer journey.
SMS Marketing in Action
Here are three brands who have created hyper-personalized and effective SMS strategies that inspired us.
Recovering Abandoned Cart Sales: Salt Beachwear + Advanced Flow Builder
A leading beachwear brand was looking to increase conversion after seeing high bounce rates once a shopper added products to their cart. In an effort to decrease those abandoned shopping carts, they looked to the SMS Flow Builder to build tailored journeys for each shopper that would lead them back to purchase.
Brands that use multi-step SMS flows, such as campaigns that send messages 15 minutes post-purchase and again after 24 hours, see 2x ROI than any other SMS campaign.
So what did we recommend?
- Trigger a new flow every time a customer abandons a cart
- Check if the user is a first-time shopper or a high-value repeat purchaser. Does the shopper have more than your AOV in their cart?
- 15 minutes after the user abandons the cart, send a series of 3 messages reminding the shopper about their forgotten items.
- Tailor the message content, including discounts and incentives, based on the segmentation of the audience. Offer first-time shoppers higher discounts than repeat purchasers.
With this flow, the brand could tailor the perfect journey for each customer to bring them back to purchase. With targeted incentives and engagements for every type of shopper, brands can move the needle and drive quick ROI.
Up-selling with VIP Tier Achievements: Greenie Juice + Loyalty SMS Flows
One of our health beverage brands had a robust Yotpo Loyalty & Referrals program, but they wanted to increase program adoption and engage their loyal customers on an even more personal level with SMS. We knew that creating a unique shopping experience means streamlining customer engagement across an entire purchase journey — that’s why SMSBump comes integrated with the Yotpo eCommerce marketing platform.
To get their loyalty program members more involved with the program, what did we recommend? Send tailored flows to congratulate shoppers on their VIP Tier achievement.
Creating a unique experience is also streamlining your customer actions across the whole purchase journey. SMSbump integrates with your Yotpo user generated content and loyalty platforms so you can build seamless mobile experiences for your customers.
Recommending the Right Products with the Right Questions: Younify + Conversational Flows
An exciting personal care and wellness brand was looking for ways to not only connect with customers, but to get to know them in a way where they’d feel comfortable, too. With a line of personal and sensitive products, the brand wanted to ensure their customers could trust them with their health information, preferences, and questions so they could suggest the right product for each and every customer based on their needs.
So, we recommended they send automated conversational SMS flows asking shoppers their personal preferences, and then recommending products based on their answers in real-time.
By asking customers about their preferences and goals, brands can suggest the best course of action for them, building trust and driving conversion. 