The Complete Guide to SMS Marketing

This guide will take you through everything you need to know to get your eCommerce brand started with SMS marketing and drive fast ROI.

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Why eCommerce Brands Need to Start Texting Understanding the Basics of SMS Marketing Getting Personal to Drive Engagement and Revenue How to Launch an SMS Marketing Strategy in 3 Simple Steps Maximizing the Power of SMS Across Your Marketing Strategy 5 Creative SMS Marketing Campaigns to Inspire Your Brand
Chapter 1 Why eCommerce Brands Need to Start Texting

Consumers have gone mobile, and SMS marketing lets you reach them there. In this chapter, we introduce you to the mobile consumer — along with their shopping behavior and preferences — and outline the benefits of having an effective SMS strategy.

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Chapter 2 Understanding the Basics of SMS Marketing

There's always a learning curve when starting with a new marketing channel, but we'll make it easy to craft an SMS strategy that gets results. This chapter dives into SMS lingo, factors to consider before your first campaign, and what you need to know about pricing models.

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Chapter 3 Getting Personal to Drive Engagement and Revenue

Today’s consumers crave personalized experiences. In this chapter, you’ll learn how SMS marketing empowers brands to go beyond the one-size-fits-all approach to drive long-term, revenue-driving relationships.

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Chapter 4 How to Launch an SMS Marketing Strategy in 3 Simple Steps

We make it easy to get started with SMS marketing. In this chapter, we outline our winning 3-step formula to launching a successful SMS marketing channel, so you can see the most return on your investment.

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Chapter 5 Maximizing the Power of SMS Across Your Marketing Strategy

SMS marketing bolsters every marketing channel, helping to make your omnichannel marketing strategy the most effective. In this chapter, we break down how SMS works with loyalty, visual UGC, email, and help desk solutions.

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Chapter 6 5 Creative SMS Marketing Campaigns to Inspire Your Brand

In this chapter, you’ll learn from five brands who have created hyper-personalized and effective SMS channels. These brands tested SMS marketing first, so you can see the true value and find the motivation to reach your goals.

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