Last updated on July 11, 2023

Kim Winter
Director of Product Marketing @ Yotpo
May 4th, 2020

We’re waiving our base fees for our Powerhouse package for existing and new Yotpo customers for a full year, as well as heavily discounting the base fees on more advanced packages, so you can start building a new top revenue channel.

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We are working hard to do everything we can to support our customers, partners, and community during these unprecedented times. We believe that it’s not about waiting around for this experience to pass; instead, it’s about finding ways to make the most out of this unexpected hand we’ve been dealt. 

During this time, it’s more important than ever for brands to connect with their customers. By strengthening relationships with their communities now, brands will emerge from this time stronger and ready to grow. 

Now is the time to launch an SMS marketing strategy to drive ROI and engage your customers. That’s why we’re discounting, and in many cases, completely waiving, our SMS marketing base package fees, so your brand can build a new top revenue channel today.

The massive opportunity in mobile commerce

As COVID-19 continues to shift the eCommerce landscape, mobile increasingly presents itself as a channel for growth. The majority of consumers are staying home and spending time on their phones.

Mobile usage is now at an all-time high. Time spent on mobile phones has increased 30% since the beginning of the COVID-19 pandemic. With social distancing becoming the norm, messaging has become a top channel for consumers looking to stay connected. In fact, 49% of customers said they prefer to engage with brands through SMS during these times.

Consumers aren’t only spending more time texting; they’re also online shopping — and purchasing — from their mobile devices more than ever. 

  • More than 57% of consumers are shopping online more than usual
  • Over 65% of consumers prefer to shop from their phones
  • Since January, brands have seen a 40% increase in revenue per SMS message sent 

Now is the optimal time to invest in marketing channels that engage your customers where they already are: on their phones. To truly connect with customers during this time, brands need to create personalized mobile experiences that drive engagement and nurture lasting relationships.

Now is the time to launch an SMS marketing strategy  

With SMS marketing, brands see more than 25x ROI and six to eight times higher engagement rates than email. The channel is uniquely positioned to drive engagement during the COVID-19 pandemic; brands can target shoppers with hyper-personalized messages, including customer care campaigns and COVID-specific offers, directly on the channel consumers engage with the most — 98% of all SMS messages are opened, and 90% of all messages are read within the first three minutes of being sent. 

Over two months ago, we announced our acquisition of SMSBump, the leading SMS marketing solution. Now called Yotpo SMS & Email, brands can build SMS marketing strategies that drive ROI in as little as 30 days. Seamlessly generate SMS subscribers, leverage highly segmented data, and target customers with ultra-personalized messages that drive conversion.

Yotpo SMS & Email’s uniquely powerful features, including the industry’s most advanced SMS Flow Builder, enable brands to send shoppers targeted messages at exactly the optimal time in the buyer journey — maximizing engagement and lifetime value.

We’re waiving and discounting SMS fees

To help brands start driving revenue with Yotpo SMS & Email as quickly as possible, we’re waiving our base fees for our Powerhouse package for existing and new Yotpo customers for a full year, as well as heavily discounting the base fees on more advanced packages. 

Now, brands can build a new top revenue channel with SMS — and they can leverage seamless integrations with our Reviews & Ratings and Loyalty & Referrals solutions. Capitalize on your SMS channel to collect more reviews, ratings, photos, and videos via text, and message loyalty members with targeted messages, exclusive perks, and promotions to increase program engagement and overall customer retention.

SMS marketing is the most impactful channel for brands right now. As COVID-19 continues, we’re proud to be able to empower our customers with the most advanced solutions they need to quickly drive ROI and build lasting customer engagement. 

To get started with Yotpo SMS & Email on a Powerhouse base package for free, learn more here. If you’re an existing Yotpo customer, contact your Customer Success Manager to learn how you can get started with your discounted SMS base package today.

Want to learn more about SMS marketing? Check out our eBook, The Complete Guide to Generating Fast ROI with SMS Marketing, and register for our upcoming webinar, Yotpo: Learn.