PSA Skincare creates purposeful, science-backed formulas that deliver real results while simplifying your routine. Designed for every skin type, tone, and gender, PSA focuses on proven actives and everyday simplicity for a confident, glowing complexion.
The Story At a Glance
As a new skincare brand, PSA lacked trust-driving social proof and struggled to help sensitive-skin customers choose the right products, resulting in low conversions and limited customer insight.
Yotpo gave PSA the data connectivity for deep customer understanding and a seamless ecosystem. Native Shopify integrations ensured smooth onboarding, delivering Reviews, UGC, and insights to build trust and guide product development.
By upgrading to Yotpo Premium, PSA achieved a 10x lift in on-site conversion, major SEO ranking improvements, review submission rates grew from 1% to 10%, and rapid growth in UGC strengthened trust & accelerated purchase decisions.
Adam McAreavy
Director of eCommerce & Digital Marketing
Strategy
PSA upgraded PDPs with Yotpo Visual UGC, giving customers real videos & results instead of studio imagery. Smart Filters highlighted themes like “soothing” & key ingredients such as Centella Asiatica, while AI Summaries distilled reviews into clear, scannable insights.
Result
Authenticity and clarity transformed shopper confidence. Customers with sensitive skin found relevant proof faster, and new visitors trusted the brand immediately. Conversion jumped 10x within 2 months, and PSA saw a noticeable shift in how credible the brand was perceived.
Strategy
By scaling review and UGC collection, PSA increased keyword depth across core skincare concerns. Longer, more descriptive reviews boosted semantic relevance, while enhanced onsite UX improved dwell time - signals that helped search engines understand product authority.
Result
PSA saw immediate SEO improvements, including a jump from SERP position 36 to 5 on a key PDP within one month. Organic traffic increased, visitors spent longer on page, and those arriving from search converted at higher rates due to stronger onsite trust signals.
Strategy
Smart Prompts encouraged customers to write richer reviews, while Custom Questions captured skin type & primary concern - two factors critical in skincare suitability. Meaningful questions help customers feel they’re contributing to the brand, not just doing a chore.
Result
Review submissions rose from ~1% to ~10%, with far more informative content. This data gave PSA a clearer view of the customer, and they’ve used this data to refine education, improve segmentation, and identify gaps in their product range.
Adam McAreavy
Director of eCommerce & Digital Marketing
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