Go Back The Anti-Frown Playbook

When a customer gets multiple messages about the same thing

We know you want to hit them with your best shot, but easy does it. Learn how to avoid delivering the same message to your customers over and over.

What happens when you’re not segmenting
Go Back The Anti-Frown Playbook
When a shopper makes a purchase and you ghost them When a subscriber isn’t given a clear call to action When a customer is sent tons of messages in a short period of time
When a customer gets a promotional text for a product they just purchased When you invite your loyalty members to become loyalty members When a customer gets multiple messages about the same thing When you ask unhappy customers to advocate for your brand
When shoppers get a back-in-stock text for an item they aren’t interested in When a long-time customer gets a newbie message When a subscriber gets a text invite for an IRL event not in their city

Are you ready to wipe away that frown? Let’s talk.

SMS is such a great channel for quickly reaching your customers, no matter where they are.

Tellef Lundevall, CEO, of Accelerated Digital Media, says, “Hitting the same customer consistently with the same message creates fatigue. We see it time and time again when customers receive the same message too many times, it triggers high unsubscribe rates. Segmenting audiences is extremely important across the media landscape, and SMS marketing is no exception.” 

This is why it’s important to have an SMS strategy in place that can adapt to your shoppers’ actions in real-time. For instance, you might be promoting your newest product, but you shouldn’t send the same type of message over and over again- or you’re boring your subscribers. Instead, you should be mapping out the customer journey and thinking about how to send more engaging follow-ups based on whether they clicked or purchased from your previous messages.

Visualize the whole customer journey

Now, with Multi-Message Campaigns, you can build your entire campaign strategy within a single set-up and visualize the customer journey. Say goodbye to over-communicating and ensure your customers always get the right message.

This feature allows you to send multi-step, multi-channel campaigns with the option to condition and create tailored journeys based on things like if a customer clicked or opened the previous message, or if a shopper has made a purchase from the last message.

Are you ready to wipe away that frown?