eCommerce Marketing Resources

The definitive destination for eCommerce marketing guides, strategies, and more.

Back to resources

eBooks & Guides 84 Resources

Guide on customer reviews
eBooks & Guides The Complete Guide to Customer Reviews for eCommerce

Check out our best resources on customer reviews to learn how you can optimize your eCommerce site, from review generation to placement and more.

Getting Started
brand ambassadors
eBooks & Guides Brand Ambassadors: Your Best Traffic Already Loves You

Find out why content marketing needs customers who don’t convert.

Loyalty Programs
customer loyalty
eBooks & Guides Customer Loyalty: The Ultimate Guide

The eCommerce world has become more competitive than ever.

Loyalty Programs
google seller ratings guide
eBooks & Guides Google Seller Ratings -- The Complete Guide

Here's a step-by-step look at how and why to set up Google Seller Ratings.

Google & SEO
fake reviews
eBooks & Guides Understanding Fake Reviews

A comprehensive guide on why fake reviews matter for online businesses and what you can do about them.

Getting Started
Customer engagement strategies
eBooks & Guides 10 Customer Engagement Strategies You Should Be Using

Forward-thinking marketers get ahead with these fresh takes on tried-and-true customer engagement strategies.

Retain Customers
instagram marketing tips
eBooks & Guides 19 Instagram Marketing Tips to Captivate & Convert Your Audience

Raise your virtual hand if you are tired of bland social media articles. Here are some tips that don't suck.

Reviews & UGC
Instagram shop
eBooks & Guides How To Start An Instagram Shop

Why do you need an Instagram shop? The ability to sell on Instagram has become increasingly crucial in the modern marketing world.

Reviews & UGC
pinterest ecommerce
eBooks & Guides Pinterest For eCommerce: The Ultimate Guide for Stores

If you're not using Pinterest for marketing, you should be. Learn how to tap into the untapped potential of Pinterest.

Reviews & UGC
Shoppable Instagram
eBooks & Guides Shoppable Instagram: Drive Traffic & Sales from Instagram

Shoppable Instagram is laser-focused on making it as easy as possible for your Instagram followers to become customers.

Reviews & UGC
Online merchandising best practices and tips
eBooks & Guides Online Merchandising: The Basic Visual Principles You Need to Know

Running a store online doesn't limit your ability to create an ambiance for your customers - rather, it gives you a whole new set of tools for attracting new customers' interest and setting the stage for your products.

Reviews & UGC
Displaying Instagram photos
eBooks & Guides 5 Most Significant Instagram Benefits for Businesses

Learn how to drive sales with Instagram photos in marketing materials, on site, on product pages, in dedicated website galleries - and more!

Reviews & UGC
30 min demo
Don't postpone your growth
Fill out the form today and discover how Yotpo can elevate your retention game in a quick demo.

Yotpo customers logosYotpo customers logosYotpo customers logos
Laura Doonin, Commercial Director recommendation on yotpo

“Yotpo is a fundamental part of our recommended tech stack.”

Shopify plus logo Laura Doonin, Commercial Director
YOTPO POWERS THE WORLD'S FASTEST-GROWING BRANDS
Yotpo customers logos
Yotpo customers logosYotpo customers logosYotpo customers logos
30 min demo
Don't postpone your growth
Check iconJoin a free demo, personalized to fit your needs
Check iconGet the best pricing plan to maximize your growth
Check iconSee how Yotpo's multi-solutions can boost sales
Check iconWatch our platform in action & the impact it makes
30K+ Growing brands trust Yotpo
Yotpo customers logos