eCommerce Marketing Resources

The definitive destination for eCommerce marketing guides, strategies, and more.

Back to resources

Getting Started 22 Resources

Blogpost What Is Customer Engagement & Why Is it Important in eCommerce? 7
eBooks & Guides What Is Customer Engagement & Why Is it Important?

A whopping 86% of customers are willing to pay more for experiences that blow them away.

Getting Started
blog@2x 2 How to Calculate Customer Lifetime Value 9
eBooks & Guides How to Calculate Customer Lifetime Value

Find out how to calculate CLTV and why it's one of the most important metrics for eCommerce businesses.

Getting Started
Release post@2x The Best Shopify Apps to Supercharge Sales 11
eBooks & Guides The Best Shopify Apps to Supercharge Sales

We curated the top Shopify apps, based on ease of use, functionality, and ratings.

Getting Started
blog post@2x 1 What is AOV? How to Calculate & Optimize Your Average Order Value 13
eBooks & Guides What is AOV? How to Calculate & Optimize Average Order Value

AOV helps inform many strategic business decisions for eCommerce brands.

Getting Started
Google Shopping Feed blogpost Everything You Need to Know About the Google Shopping Feed 15
No resources_type Related Everything You Need to Know About the Google Shopping Feed

Understanding the feed is the first step to mastering Google Shopping.

Getting Started
blog The Importance of Publishing All of Your Reviews, Even the Bad Ones 17
eBooks & Guides The Importance of Publishing All of Your Reviews, Even the Bad Ones

Here's why publishing every single review can actually help your brand.

Getting Started
Google Shopping examples blogpost The Best Google Shopping Examples to Help Your Brand Get Started 19
eBooks & Guides The Best Google Shopping Examples to Help Your Brand Get Started

Google Shopping is a powerful platform for discovery, but the competition is high. Here's how six brands are doing it.

Getting Started
Facebook Loyalty Program Generator 21
Free Tools Loyalty Program Generator

See what a loyalty program would look like on your site.

Getting Started
Guide on customer reviews
eBooks & Guides The Complete Guide to Customer Reviews for eCommerce

Check out our best resources on customer reviews to learn how you can optimize your eCommerce site, from review generation to placement and more.

Getting Started
fake reviews
eBooks & Guides Understanding Fake Reviews

A comprehensive guide on why fake reviews matter for online businesses and what you can do about them.

Getting Started
30 min demo
Don't postpone your growth
Fill out the form today and discover how Yotpo can elevate your retention game in a quick demo.

Yotpo customers logosYotpo customers logosYotpo customers logos
Laura Doonin, Commercial Director recommendation on yotpo

“Yotpo is a fundamental part of our recommended tech stack.”

Shopify plus logo Laura Doonin, Commercial Director
YOTPO POWERS THE WORLD'S FASTEST-GROWING BRANDS
Yotpo customers logos
Yotpo customers logosYotpo customers logosYotpo customers logos
30 min demo
Don't postpone your growth
Check iconJoin a free demo, personalized to fit your needs
Check iconGet the best pricing plan to maximize your growth
Check iconSee how Yotpo's multi-solutions can boost sales
Check iconWatch our platform in action & the impact it makes
30K+ Growing brands trust Yotpo
Yotpo customers logos