San Diego-based Sand Cloud Towels sells beach-lovers eco-friendly apparel and accessories. Their brand not only sells eco-friendly products, but also rallies fans to protect marine life through action-based campaigns on Instagram and Facebook.
Sand Cloud’s rewards program is open to all customers, and is designed to make it easy for new customers to see value immediately. They also incorporate referrals into their points program, giving customers 500 points for referring their friends who then make a qualified purchase. This helps them avoid high customer acquisition costs while still hitting a significant enough margin to make the value of the referrals substantial.
Sand Cloud offers only one redemption option to their customers. Particularly for brands with a smaller range of products available, offering simple redemption and point earning options can help simplify the buyer experience and reduce the amount of time your customers spend learning and understanding how your program works.
To incentivize customers to share with friends & family, this mission-driven beauty brand offers rewards for more than just purchases.
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Soko Glam offers exclusive rewards for members only, like skincare consultations and curated recommendations, to drive value from top-performing customers.
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For a brand with a wide range of products at relatively high price points, a points-for-purchase program drives incremental value with every order.
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