Yotpo presents the year’s most compelling eCommerce brands that inspire obsession through exceptional experiences. From hot up-and-comer brands, to the more established names offering innovative new experiences, put these brands on your radar now.
The top brands that are driving customer obsession in 2021.
Shopper Obsession
Shoppers obsess over these companies, and they express their love in public ways that elevate the brand.
Exceptional experiences
These brands offer incredible customer experiences that go beyond the transactional and build relationships.
Brand Personality
Most of these brands have a distinct voice or persona that's accessible to customers.
Booming business
With a strong following in their court, many of these brands have seen impressive business growth.
Great story
Fans are able to connect with and latch onto the strong narratives that these brands create.
Brand Values
Many of these brands have clear values that are integral to their business and products.
Yotpo’s eCommerce marketing platform empowers brands of all sizes to accelerate their online business and create a community of loyalty customers, giving Yotpo unique perspective into the qualities that spark obsession among shoppers.
Affordable Cosmetics Revolution Beauty The Disruptor
Read On High-quality beauty products at affordable prices
Keto Cereal Magic Spoon The nostalgist
Read On High-protein, low-carb cereal that tastes like childhood
Allergen-free Food Partake Foods The baker
Read On School-safe, allergen-free cookies that taste delicious
CBD Products CBDistillery The Alt Thinker
Read On Offering an alternative path to a healthy balanced life
Inclusive Makeup UOMA Beauty The rebel
Read On Beauty that starts the moment you decide to be yourself
DIY Art Bob Ross The Classic
Read On Art supplies, novelty merch, and devoted fans of the late painter
Scientific Haircare Olaplex The Sensation
Read On Repairing damaged hair like a pro, from the inside out
Meet the people Behind The Fan Favorites
Cristina Dinozo Senior Director of Marketing Communication, Yotpo
What do you do all day?
I have the lucky job of dreaming up projects that get people excited about Yotpo.
Who's your fave 
Tracksmith makes the torture of running look positively exquisite. Between the atmospheric photos, magazine quality features, and no-days-off mantra, it resonates with my inner runner and makes me want to shell out beaucoup bucks, even if I choose to Netflix & Chill 90% of the time.
Shiri Schnur Creative Director, Yotpo
What do you do all day?
I’m the crazy monster that roams the halls of yotpo looking for design misconduct.
Who's your fave
I’m addicted to Palais des Thés. Usually I'm a coffee drinker but here is a brand that not only has the most delicious and unique teas, their design culture is super strong - from their tea bag design to their type of products that extend to the pretties accessories you want to have at tea time.
Kate Bould Communications Manager, Yotpo
What do you do all day?
I support brand projects, run social, and lead community for Amazing Women in eCommerce.
Who's your fave
Hudson Hemp. It's literally close to home, beautiful branding, amazing regenerative farming practices, and in 2021, who doesn't need a little CBD?
Lindsay Sakraida Director of Content, Yotpo
What do you do all day?
I’m a content strategist and wordsmith, and I love bringing customer stories to life.
Who's your fave
As someone who is obsessed with plants, but is also accustomed to usually killing them, I really love how Bloomscape makes gardening feel less scary and personal. I’ve especially appreciated their brand during quarantine!
Lindsay MacDonald Content Marketing Writer, Yotpo
What do you do all day?
Writer, editor, and all-around content person for Yotpo products and beyond.
Who's your fave
Naturium. I love their skincare; it's non-toxic, cute, affordable, it leaves my skin feeling great. What more could you ask for? I can't think of a single other thing!
Mor Shani Creative Producer, Yotpo
What do you do all day?
Head of Vibes! I design experiences that make our customers and brand come alive.
Who's your fave
I love Kiara Naturals, from the founder's story to the amazing natural products. Everything comes together in one beautiful brand and product.
Yotpo presents the year's most compelling brands, based on their ability to inspire cult-like obsession through exceptional experiences.
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