Last updated on December 22, 2022

Cristina Dinozo
Senior Director of Marketing Communication @ Yotpo
August 10th, 2021 | 4 minutes read

NEW YORK (August 10, 2021) – Yotpo, an eCommerce marketing platform, has been named to the Forbes 2021 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures.

“What an honor for Yotpo to be a named to this elite group of top cloud computing companies for the third year in a row. The acceleration in eCommerce especially during the pandemic created an incredible opportunity for brands to level up their online shopping experiences, and for the Yotpo team to develop an eCommerce marketing platform that can enable meaningful customer relationships in a digital-first world. We appreciate the recognition of our growth and success from Forbes, Bessemer and Salesforce,” said Tomer Tagrin, CEO & Cofounder, Yotpo.

Yotpo works with tens of thousands of brands, from entrepreneur-led businesses to enterprises, to accelerate direct-to-consumer growth. Companies like Brooklinen, Steve Madden and UNTUCKit leverage Yotpo’s platform solutions for Reviews, Loyalty & Referrals, SMS Marketing and more to stand out online, cultivate community and create customers for life.

For the sixth straight year, the Cloud 100 reviews submissions from hundreds of cloud startups and private companies each year. The Cloud 100 evaluation process involves ranking companies across four factors: market leadership (35%), estimated valuation (30%), operating metrics (20%), and people & culture (15%). For market leadership, the Cloud 100 enlists the help of a judging panel of 34 public cloud company CEOs who assist in evaluating and ranking their private company peers.

“The companies of the Cloud 100 list represent the best and brightest emerging companies in the cloud sector,” said Alex Konrad, senior editor at Forbes. “Every year, it gets more difficult to make this list — meaning an even more elite company for those who do. Congratulations to each of the 2021 Cloud 100 honorees and to our 20 Rising Stars up-and-comers poised to join their ranks.”

“The private cloud ecosystem continues to see historic rates of digital transformation,” said Byron Deeter, partner at Bessemer Venture Partners. “Private cloud valuations are getting bigger as the market’s appetite for cloud continues to grow. These founders represent the absolute best in cloud computing today, and they appear likely to follow in the footsteps of our esteemed Cloud 100 alumni. Congratulations to these cloud leaders!”

“How we work has undergone a paradigm shift and businesses of all shapes and sizes are reimagining the tools that are needed to ensure working from anywhere is a sustainable, long-lasting solution,” said Alex Kayyal, Managing Partner, Salesforce Ventures. “The last 18 months have made digital transformation an urgent imperative and the cloud has never been more pivotal in powering our new digital economy. The companies on this list represent the leaders and businesses shaping the future of the cloud ecosystem and we are excited to partner with Bessemer Venture Partners and Forbes to honor these trailblazers of the industry.”

The Forbes 2021 Cloud 100 and 20 Rising Stars lists are published online at Highlights of the list will appear in the September 2021 issue of Forbes magazine.

About Yotpo

Yotpo is a leading eCommerce marketing platform that helps thousands of forward-thinking brands like Steve Madden, Moroccanoil, and Thinx accelerate direct-to-consumer growth. Yotpo’s single-platform approach integrates data-driven solutions for Loyalty, SMS Marketing, Reviews, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with the tools online businesses use every day, including Google and Instagram, and is available on all major eCommerce platforms, including Shopify, Salesforce Commerce Cloud, Adobe Commerce, and BigCommerce. Yotpo is a Forbes Cloud 100 company with teams across the world including New York, London, Israel, Bulgaria and Australia. Yotpo is hiring! Visit