Last updated on January 9, 2023

Olivia McNaughten
Product Marketing Manager @ Yotpo
October 21st, 2019 | 3 minutes read

Magento and Yotpo are firmly aligned in their mission to provide best-in-class, integrated eCommerce technology that will empower merchants to create seamless and personalized customer experiences.

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We’re thrilled to announce that Magento has hand-picked Yotpo as their bundled user-generated content (UGC) provider, empowering their merchants to efficiently collect and display customer reviews, photos, and videos onsite and off, to build trust and drive sales.

Why Yotpo?

Yotpo is the recognized leader in providing eCommerce marketing solutions to forward-thinking brands like Adore Me, Helly Hansen, and Medelita. We offer the most innovative UGC solutions in the market, like Yotpo Focus, our suite of AI-powered review widgets designed to automatically showcase the best customer content onsite, as well as Multiple Product Review Requests, and much more.

Recognizing growing consumer demand for reviews and customer photos, as well as the resulting impact on merchant revenue, Magento was determined to offer a third-party UGC provider that was pre-installed for a quick and seamless experience.

“Having worked closely with Yotpo as a Premier Technology Partner, we’ve seen the tremendous value that customers derive from their full suite of eCommerce marketing solutions,” said John Stockton, Senior Director, Commerce Product, Adobe. “We are eager to offer customers a more seamless implementation experience and help them accelerate growth with this valuable UGC technology.”

Merchants using the pre-installed integration can get Yotpo up and running on their stores within just a few hours and with minimal development resources. Not only that, but they can also stay on top of UGC performance data with a dashboard displayed within the Magento admin.

“This is another exciting milestone in our long-standing relationship with Magento, combining our mutual passion for empowering brands to create captivating eCommerce experiences throughout the shopper lifecycle,” said Will Schnabel, SVP, Business Development, Yotpo. “It is an honor to be chosen as the exclusive UGC provider on the Magento platform.”

How the bundled integration helps brands

With Yotpo as their built-in Reviews and Visual UGC provider, brands on Magento 2.3.3 enjoy benefits all the way from implementation to performance tracking, and even tech updates. Here are some of the key advantages of the extended integration:

  • Seamless Implementation – Yotpo’s widgets and scripts are pre-installed on Magento’s platform, cutting implementation time down to just a few hours. With the bundled integration, merchants can use Yotpo’s login credentials for activation and setup, requiring fewer development resources.
  • Performance Analytics at Your Fingertips – Merchants using the bundled integration will be able to easily view UGC performance data in a dashboard displayed directly within the Magento admin.
  • Tested to Ensure Top Performance – Yotpo has been vetted through Magento’s Functional Testing Framework, guaranteeing the integration’s reliability, speed, and security.
  • Keep Your Hard-Earned Reviews – Easily import preexisting reviews to Yotpo — from Magento’s native solution or your from previous reviews provider — in a few simple steps.
  • Stay Ahead of the CurveMagento merchants will have direct access to the latest in Yotpo innovation, including product launches, feature releases, and ongoing updates.

For step-by-step instructions on setting up Yotpo on stores running Magento version 2.2 and above, including Magento v2.3.3+, head over to our set-up guide.

Yotpo + Magento

Yotpo is deployed in over 2,000 Magento stores, including on Moroccanoil, Everlast, and Adore Me. Yotpo additionally offers the most integrations in the eCommerce technology ecosystem, with notable Magento partners, such as Nosto, Oracle + Bronto, Listrak, and AdRoll.